Develops sales, distribution, and brand visibility across SAQ retail locations in Greater Montreal. Responsibilities include managing territory visits, building relationships with store teams, presenting products, executing promotions, tracking results in CRM tools, monitoring competitors, and collaborating with internal and supplier teams. The role requires frequent local travel, occasional evening and weekend activities, French fluency, a driver’s license, vehicle access, and the ability to move product cases.
Sales Representative – Retail
Location: Greater Montreal, Quebec
Bring Exceptional Brands to Life!
Version française: https://chgroup.bamboohr.com/careers/294
Charton Hobbs is a leading distributor of wines and spirits in Canada. We develop and represent a portfolio of brands recognized for their quality and heritage, working in collaboration with internationally renowned suppliers and key players across the industry.
We are looking for a Sales Representative – Retail to grow the presence and performance of our brand portfolio across Société des alcools du Québec (SAQ) retail locations throughout Greater Montreal.
In this primarily field-based role, you will develop your territory, build strong relationships with store teams and contribute to brand growth through effective commercial execution and a results-driven approach.
What You'll Do
- Grow sales, distribution and brand visibility for the Charton Hobbs portfolio across SAQ locations within your territory.
- Maintain regular coverage of retail locations and build positive relationships with in-store teams.
- Present new products, highlight priority brands and identify opportunities for growth.
- Ensure the effective execution of commercial programs, promotions and brand initiatives in stores.
- Plan territory visits and activities to achieve sales and distribution targets.
- Participate in tastings, promotional activities and industry events.
- Maintain accurate and timely records of results, activities and business opportunities in the relevant management tools.
- Monitor market trends and competitor activity to identify new business opportunities.
- Collaborate with internal teams and supplier partners to support portfolio growth.
What We're Looking For
- Relevant sales experience, ideally in the wine and spirits industry, consumer goods or retail.
- A genuine interest in field sales, relationship building and turning business opportunities into results.
- Strong organizational skills, initiative and the ability to manage competing priorities independently.
- Excellent communication, negotiation and relationship-building skills.
- Comfort using technology, CRM systems and Microsoft Office.
- Knowledge of the Quebec wine and spirits market; familiarity with the SAQ environment is an asset.
- Fluency in French, both spoken and written. Knowledge of English is an asset.
- Wine education, such as WSET or an equivalent qualification, is considered an asset.
Position Requirements
- Must reside in the Greater Montreal Area.
- A valid driver's licence and access to a vehicle.
- Availability for frequent travel within the assigned territory, including occasional evening and weekend activities.
- Ability to lift and move product cases weighing approximately 20 kg when required.
What We Offer
- A competitive base salary based on experience.
- Performance-based incentive compensation, subject to applicable program terms.
- A car allowance and reimbursement of business expenses in accordance with company policies.
- Group benefits and other employee benefits, subject to applicable terms and conditions.
- The opportunity to represent a distinctive portfolio of brands and contribute directly to their growth in the Quebec market.
Ready to Take the Next Step?
If you enjoy being in the field, building customer relationships and working in the wine and spirits industry, we'd like to hear from you!
Apply today and help bring the Charton Hobbs portfolio to life!
Charton Hobbs is an equal opportunity employer that values diversity and encourages applications from candidates of all backgrounds. We thank all applicants for their interest; however, only those selected for an interview will be contacted.
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