About In Good Taste Wines:

We are a global winery doing something unique: bringing tasting flights from around the world to your living room. We produce wines by-the-glass to help our customers explore and discover new wines without the financial risk of buying a full bottle. But we don’t aim to be the only wine they drink: we simply hope to spark joy for new varietals and make wine knowledge accessible to everyone.

Pre-Covid, our patented 6.3 ounce mini bottles were served in 200+ hotels, airlines, cruise ships, and trains. We had to pivot quickly to launch a DTC eCommerce site, which now serves as a marketplace for wine lovers to explore unique wines from unique regions from around the world. With each tasting kit purchased, we offer a virtual tasting with a wine expert.

Our virtual tastings are used for friends, family, and loved ones to stay connected in a meaningful way. We also work with companies like Netflix, Snap, Salesforce, Google, Capital One, Microsoft, and Box to engage with their customers and keep employee culture and cohesion in a new virtual world.

Since our pivot in March of last year, we have sold 1million+ bottles across the United States. 

About the the eCommerce Director:
This position will be the first in-house eCommerce director and will report directly to the CRO to lead strategy, execution, analysis and optimization of IGT’s digital eCommerce sales and communication.

As an experienced eCommerce leader, the eCommerce Director will provide thought leadership, lead innovation and process optimization initiatives such as implementing and testing eCommerce practices to meet company growth and brand positioning objectives

The eCommerce Director will establish an eCommerce and Direct Marketing team responsible for acquiring and retaining customers for In Good Taste’s Direct to Consumer wine business and hitting marketing-driven goals.

Your Role and Responsibilities:

• P&L ownership for eCommerce as well as site metrics and goals  

• Develop long-term site vision for IGT website roadmap, ensuring development plans align with and support business objectives

• Ear to the ground by staying up to date with the latest trends and best practices in digital commerce as well as maintaining competitive intelligence  

• Start with the customer and work backwards. Work vigorously to earn and keep customer trust  to drive customer acquisition and retention

Requirements for This Position:

• Minimum 5 years of CPG eCommerce experience with strong analytical and data-driven track record 

• Digitally native with broad ecommerce experience, a creative mind, highly data-driven and analytical, and proven experience developing teams.

• Management and leadership experience, and the ability to identify and direct outside resources

• Advanced analytical skills with a knack for interpreting trends and data and making informed projections/assertion 

• Proven ability to work under pressure, prioritize work, and balance a portfolio of projects

Benefits and Perks:

• Comprehensive company-sponsored healthcare plan, including dental and vision

• HSA and FSA options

• Access to complimentary OneMedical membership

• Access to RightWay personal care concierge to help navigate the healthcare system

• Access to discounted pet insurance policies

• Company-sponsored Short Term Disability and Long Term Disability coverage

• Unlimited paid time off policy + 16 annual company-wide paid days off

• Competitive base salary

Note: In an industry that has historically lacked diversity, we are committed to working towards a more diverse and inclusive workforce. We encourage individuals from underrepresented groups to apply to any of our roles.