SASE Marketing Program Manager

Job Title: SASE Marketing Program Manager
Location: Austin, TX, must be willing to relocate.
About the Role
Cloudflare's global campaigns team is seeking a detail-oriented and creative Program Manager to support the development and execution of Cloudflare One programs-one of the company's highest-priority solution areas. In this role, you'll take core components of global campaigns and turn them into scalable, repeatable programs that can be adopted by regional marketing teams around the world. You'll work closely with global campaign leads, product marketing, and regional stakeholders to ensure programs are well-structured, accessible, and optimized for consistent execution. This is an ideal role for someone with strong organizational skills, a knack for simplifying complexity, and experience managing marketing programs in a global environment.
What You'll Do
Translate Global Campaigns Into Scalable Programs

• Build program toolkits and execution guides based on global campaign strategies
• Localize and package core campaign elements for regional deployment
• Ensure programs include clear audiences, messaging, assets, timelines, and KPIs

Drive Cross-Functional Coordination

• Work closely with Global Campaign Managers to align on priorities and delivery timelines
• Partner with Product Marketing, Content Marketing, Digital, and Regional Marketing teams
• Support global-to-regional handoff and ensure stakeholders understand how to activate programs
• Collaborate with and present to key sales specialists on program rollouts, account engagement strategies, and opportunity analysis.

Manage Program Development & Execution

• Coordinate creation of assets, enablement materials, and program resources
• Maintain program documentation, Confluence pages, and reporting dashboards
• Track progress, flag risks, and keep teams aligned throughout development cycles

Support Multi-Channel Program Activation

• Help package programs for use across digital, email, webinars, sales plays, and BDR outreach
• Coordinate with channel owners to ensure programs are execution-ready
• Gather activation feedback from regions and iterate programs for improvement

Deliver Reporting & Insights

• Track program adoption, performance, and stakeholder feedback
• Identify opportunities to simplify, streamline, or enhance programs
• Provide clear updates to campaign leads and marketing leadership

Required Qualifications

• 3-5 years of experience in B2B marketing, ideally in Program Management, Campaigns, Field Marketing, Demand Generation, or ABM
• Demonstrated ability to manage projects or programs from concept to delivery
• Highly organized with excellent attention to detail
• Strong communication and stakeholder-management skills
• Ability to translate strategy into clear, actionable steps
• Comfortable working in a fast-paced environment and handling multiple workstreams
• Experience using marketing tools such as Salesforce, Marketo, Asana/Jira, or similar

Preferred Qualifications

• Experience in cloud, networking, or cybersecurity
• Familiarity with technical buyer personas (IT, security, networking teams)
• Experience supporting global or regional marketing teams
• Understanding of multi-channel marketing (digital, email, webinars, sales plays)