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Big Data • Cloud • Digital Media • Machine Learning • Mobile • Software • Industrial
Lead the knowledge capture and publication process, designing workflows and governance, while managing and developing a team. Drive collaboration with stakeholders to enhance content quality and use metrics to track progress.
Top Skills:
Content StrategyData ManagementKnowledge Management
The position:
We’re looking for a Senior Content Manager to lead Pipl’s web and campaign content program. This is a role that combines strategy and hands-on execution: turning complex ideas about fraud, risk, and identity into engaging content that attracts, educates, and converts our audiences. From web pages and blogs to landing pages, nurture emails, and campaign assets, you’ll ensure our content is consistent, compelling, and optimized for performance.
Content Strategy & Planning
- Own the editorial calendar for web and campaign content
- Align content themes with brand positioning, SEO goals, and campaign priorities
- Maintain a high standard for voice, quality, and consistency across all channels
Content Development
- Write, edit, and publish high-impact assets including web pages, blogs, landing pages, and email campaigns
- Translate complex fraud and risk concepts into accessible, audience-focused narratives
- Optimize content for both SEO and conversion while preserving clarity and credibility
- Repurpose core assets into multiple formats to maximize reach and value
- Manage freelance writers as needed to complete campaign content needs
Content Operations
- Manage content publishing in HubSpot, ensuring accurate tagging, attribution, and reporting
- Collaborate with design and growth marketing teams to deliver polished assets
- Maintain efficient processes for content production, reviews, and updates
Performance & Optimization
- Define and track KPIs such as organic traffic growth, engagement, and conversions
- Use performance insights to refine topics, formats, and distribution
- Test and iterate new approaches to expand content reach and influence
You are:
- 10+ years of B2B content marketing experience, ideally in SaaS, fintech, fraud/risk, or security
- Strong editorial and storytelling skills with the ability to simplify technical and industry-specific concepts
- Demonstrated success in producing SEO-driven web content and campaign assets
- Experience writing for fraud, risk, payments, or adjacent industries required
- Proficiency with HubSpot (web publishing, attribution, reporting)
- Strong organizational and project management skills; comfortable balancing multiple priorities
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
