Senior Content Strategist/UX writer - Remote

Requisition Number: 2346689
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together
This role requires the candidate to have a talent for clear, concise UX writing, ranging from long form to micro copy as well as a sound vision for website content strategy, requiring thoughtful consideration of how, when and where content is displayed and crosslinked across the site. It requires UX and digital marketing expertise and an ability to assure content design is aligned to focus on achieving enterprise-wide e-commerce and member engagement goals. Successful candidates will be able to apply their very strong organizational skills, as the role requires the ability to self-manage and prioritize work across multiple workstreams, managing various projects, tasks and collaborative work every day.
The Senior Digital Content Strategist/UX writer is responsible for developing an overall approach to content design - managing and leading content strategy, writing and editing content across uhc.com to drive shopping behaviors and member engagement. This role is critical to ensure content strategy and UX writing best practices are applied to guide audiences across the site to shop for insurance plan options, manage member needs, find educational content and more. The content design strategist/UX writer role will assure all audiences can complete tasks within uhc.com and across the UHC shopping ecosystem. It will balance the need to drive user engagement while achieving business goals, set by stakeholders across the organization
This role requires a deep talent for clear, concise UX writing, ranging from long form to micro copy. It requires UX and digital marketing expertise and a strong ability to create partnerships across the organization to assure content design is strategic and aligned to focus on enterprise-wide e-commerce and engagement goals.
Accountability, collaboration and engagement with the wider team working remotely across the country. Ongoing engagement and online availability to assure deadlines are met, quality standards achieved and innovative ideas are surfaced to meet the goals of the business and to support the best user experience.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:

• UX writing to support sitewide testing and personalization efforts in partnership with UX design team
• Content writing/design for UX focusing on content flow, content writing and editing, both long form and micro copy
• Writing to achieve SEO goals, including writing content gap content and optimizing existing content to improve organic traffic
• Writing to support business initiatives and objectives, working with business leads to understand priorities and creating content to help achieve business and engagement goals
• Flexibility to shift from one type of writing to the other seamlessly
• Applying content writing skills to assure content aligns with UHC brand tone, voice and style
• Extremely strong organizational skills to manage a wide range of tasks and meet communicated deadlines on time successfully and independently
• Accountability to the team for collaborative work on all projects, being responsible to work together to achieve goals and be a content leader by offering expertise to guide content strategy for all work
• Writes and edits digital content, applies UX writing best practices to all content work across uhc.com
• Analyzes content opportunities and recommends strategies, interactions or approaches
• Consults on and offers recommendations on UX writing best practices to achieve sitewide sales acquisition, member engagement and SEO goals
• Acts as a content lead in assigned subject areas, working to provide solid content strategy guidance for all projects and acting as a content subject matter expert
• Testing and optimization collaboration:
  • Offers UX writing recommendations and input to support testing and optimization strategies across the site
  • Actively identifies new opportunities to test content with the optimization team
  • Uses data analytics to make UX writing recommendations and enhancements and suggest test ideas
  • Collaborates with UX design to meet deadlines and work together to achieve goals, while leading the content side of the work
• SEO collaboration:
  • Writes new or edits existing content to target identified SEO priorities including key content optimization areas and content gaps
  • Works closely with SEO leads to identify additional content needs and offers solutions to achieve SEO goals
• Brand team collaboration:
  • Collaborates on content writing and editing for enterprise health and wellness, educational and content hub (blog) content
  • Assists with routing content through review process for clinical and legal approvals as needed
• Enterprise-wide collaboration:
  • Offers expert digital content design and strategy counsel to key stakeholders
  • Works with internal teams and across lines of business to define and develop content design approaches and write and edit content to achieve campaign or marketing goals
  • Provides writing consultation on projects and marketing campaigns, including content inventories/audits, concepts, wireframes, content decks, style guides and content creation

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Years of post-high school education can be substituted/is equivalent to years of experience
Required Qualifications:

• 3+ years of UX writing experience within a matrixed organization, ideally with an e-commerce background
• 3+ years of experience managing and prioritizing multiple deliverables and supporting multiple team goals, including testing and personalization experience and SEO
• Proven track record of leveraging digital tools to meet customer and partner needs
• Proven excellent communication and analytical skills, with the ability to clearly communicate insights and recommendations to various business stakeholders and collaborate effectively with teams across a wide enterprise
• Proven solid and complete online portfolio of work that demonstrates these qualifications, as well as the ability to present work, strategy and innovative approaches to problem-solving

Preferred Qualification:

• 2+ years of experience in healthcare insurance industry

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $91,700 to $163,700 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.