Senior Copywriter, Content & Brand

The Senior Copywriter, Content & Brand will be responsible for shaping how customers experience our brand through words. You will develop clear, compelling, on-brand copy and content that helps small business owners understand, trust, and adopt Wave. 

You will write across the full customer journey — from blogs, guides, and customer stories, to emails, landing pages, ads, and campaigns — while ensuring our voice, messaging, and brand personality are consistent across everywhere we show up. You bring together creativity, strategy, and data in your copy. You understand how to tell a story, simplify complex ideas, and create content that builds confidence, drives engagement, and supports business goals. 

Here's how you'll make an impact:

• Write and develop copy and content across channels —  including blogs, customer stories, lifecycle emails, landing pages, paid ads, video scripts, social media, and campaigns assets

• Bring Wave’s brand personality, tone of voice, and messaging to life in a way that feels human, clear, confident, and distinctly Wave

• Help evolve and maintain Wave’s messaging architecture, including messaging maps, terminology, tone of voice, and copy guidelines, to ensure consistency across every customer touchpoint

• Partner closely with Growth Marketing, Lifecycle, Product Marketing, Brand, Product and Customer teams to translate needs and business goals into compelling content and copy

• Create content that helps customers move through the journey — from awareness and consideration to activation, engagement, and retention

• Use customer insights, research and performance data to continuously improve the effectiveness of copy and content

• Track results, identify patterns, test new approaches, and apply learnings to future content and campaigns

• Contribute to and maintain copy guidelines for internal teams, freelancers, and agency partners to ensure consistency at scale 

• Review and edit copy from other contributors to ensure all copy and content is on-brand, grammatically correct, and tailored to the audience, channel, and moment 

• Stay current on customer behaviour, content trends, and competitor messaging to continuously improve how Wave communicates.

You'll thrive here if you have:

• 5+ years of experience in copywriting or content writing, or brand/content marketing (experience in tech, SaaS, fintech is a bonus!)

• A Journalism, Marketing, or Communication diploma/degree or equivalent experience

• Exceptional writing, editing, and proofreading skills, with a strong ability to adapt tone, voice, and messaging to different audiences and channels 

• A strong understanding of how to write copy and content that reflects and reinforces a brand’s personality rather than your own

• The ability to create high-quality copy across a diverse formats — from CTA buttons, emails, and ads, to blogs, guides, landing pages and full website experiences

• An understanding of SEO fundamentals and how to write content that performs in search while maintaining the human feel

• The ability to manage multiple projects and shifting priorities while maintaining a high bar for quality and attention to detail

• Data-driven storytelling that draws on marketing insights from various data sources with experience tracking, measuring, reporting on, and learning from content performance 

• A bias for action, ownership, and sound judgement about when to move forward independently and when to seek help and guidance for the best outcome