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About Upstart
At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.
As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 1,800 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.
We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City (opening Summer 2026), you’ll have the support to work in the way that works best for you.
If you’re energized by tackling meaningful problems, excited to innovate with purpose, and motivated by work that truly matters, we’d love to hear from you.
The Team:
As a small-but-mighty Creative team, we touch every corner of the growing Upstart business. We sit within Growth, writing and designing for impact across all channels and verticals, elevating the brand, and seeking to be thought-leaders in our industry and beyond. We are currently working hard and fast to meet the company’s needs while building a culture of creativity that will empower the continued evolution of our work. In short, we’re darn good but we’re looking for teammates to help us rise to greatness!
As a Senior Copywriter at Upstart, you’ll shape how our story is told across lifecycle communications — with a primary focus on CRM (email, SMS, push). As we continue to grow and evolve our brand, you’ll also have many more exciting opportunities to flex your skills across a wide range of channels such as social, digital, and more conceptual creative work! You’re a strategic thinker, a strong craftsman, and an autonomous contributor who knows how to make even complex financial products sound clear, human, and engaging. You bring a positive, solution-oriented mindset to every project and thrive in a fast-paced environment.
You are ready for an exciting year ahead and committed to approaching all projects with a positive attitude.
How you’ll make an impact
Develop copy that translates our products, brand, and value propositions into compelling concepts, content, and end-to-end consumer experiences.Write high-performing CRM copy including emails, push notifications, SMS, headlines, and longer-form content.Demonstrate a strong understanding of business objectives and create copy aligned to marketing, brand, and growth goals.Collaborate confidently with design partners, stakeholders, and legal to ensure clarity, compliance, and creativity in every deliverable.Bring forward fresh ideas and new approaches that deepen engagement and resonate with our audience.Stay up to date with industry trends, CRM best practices, and shifts in digital culture.
Minimum Qualifications
- 5+ years of professional experience writing consumer-facing copy across Brand and Growth marketing.
- 2+ years of experience in-house at a growth-focused consumer brand.
- Proven ability to ensure copy aligns to strategic goals and clearly answers the brief.
- Experience writing and collaborating directly within Figma.
- A portfolio that demonstrates strong CRM writing (emails, push, SMS), plus a range across channels such as social, digital, landing pages, paid ads, and more.
- Experience writing for financial services or other complex products in regulated industries.
- Ability to adopt and uphold a brand’s tone of voice with consistency and nuance.
Preferred Qualifications
- Strong understanding of strategic CRM and lifecycle marketing best practices.
- Exceptional storytelling skills that turn even complex topics into compelling, consumer-friendly copy.
- Ability to simplify dense technical information into clear, digestible language.
- Familiarity with cultural, digital, and linguistic nuance — and how to incorporate it thoughtfully into brand storytelling.
- Ability to develop guidelines, frameworks, and documentation that align teams and scale content quality.
- Experience leveraging AI tools to enhance creativity, improve efficiency, and innovate workflows.
Position location This role is available in the following locations: Remote
Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.
#LI-REMOTE
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At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).
What you'll love
At Upstart, our benefits are designed to support your health, financial well-being, family, and personal growth. Here’s what you can expect:
- Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
- Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees
- Affordable medical, dental, and vision coverage, with multiple plan options - Upstart covers 90% to 100% of the cost depending on the plans you choose
- Health Savings Account contributions from Upstart for eligible plans
- Income protection benefits, including company-paid Basic Life, AD&D, and Short- and Long-Term Disability coverage, with options to purchase supplemental coverage
- Paid time off, sick and safe time, and company holidays
- Paid family and parental leave to support caregiving and major life moments
- Family-centered benefits through Carrot and Cleo, supporting fertility, parenthood, and caregiving
- Employee Assistance Program (EAP) offering mental health support and life-centered resources
- Financial wellness resources, including access to financial planning tools and a financial concierge service
- Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
- Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
- Connection and community through team events and onsites, all-company updates, and employee resource groups (ERGs)
- Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our four offices, located in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!).
Upstart is a proud Equal Opportunity Employer. Just as we are dedicated to improving access to affordable credit for all, we are committed to inclusive and fair hiring practices.
If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email [email protected]
https://www.upstart.com/candidate_privacy_policy
Upstart Austin, Texas, USA Office
Upstart's office in Austin overlooks a waterfront park, Auditorium Shores, in the trendy Bouldin Creek neighborhood. With views of the Austin skyline, the office serves as a hub for our sales teams. The workspace is also available to ATX Upstarters seeking an in-office experience.
What you need to know about the Austin Tech Scene
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
