Develops insight-led creative strategies, commercial narratives, pitches, positioning, packaging, and go-to-market plans for Fetch’s brand partners and platform capabilities. Partners with Sales, Product, Marketing, GTM, Creative, and Business Experience teams to create scalable offerings, lead workshops and executive presentations, build strategic frameworks, and mentor junior strategists. The role connects consumer insights, cultural trends, business priorities, and product capabilities to revenue-generating opportunities.
What we’re building and why we’re building it.
Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.
Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.
The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.
It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.
At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.
About the Role:
The Senior Manager, Creative Strategy is responsible for developing breakthrough commercial ideas that help Fetch's largest partners grow while shaping how Fetch brings new opportunities to market. Sitting within The Rewards Lab, this role translates consumer insights, business priorities and product capabilities into compelling commercial narratives that unlock revenue and create value for both users and partners.
While this role partners closely with Sales on high-priority opportunities, it also plays a critical role in commercializing Fetch's broader platform capabilities—from emerging Brand Experience (BX) programs and seasonal Moments to new products and strategic partnerships. This individual combines strategic thinking with exceptional storytelling, helping define not only what Fetch can sell, but how it is packaged, positioned and brought to market.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
Role Responsibilities:
- Develop insight-led creative strategies and commercial narratives for Fetch's largest brand partners, helping unlock incremental revenue through bespoke ideas and partnership concepts.
- Partner with Sales to shape high-impact pitches for enterprise accounts, serving as the strategic lead on complex opportunities.
- Lead commercialization strategy for new platform capabilities, Moments and Brand Experience programs by developing positioning, packaging and go-to-market narratives that enable adoption across the Sales organization.
- Identify scalable ideas that can evolve beyond one partner into repeatable commercial offerings and sales programs.
- Translate consumer insights, cultural trends and business priorities into strategic opportunities that connect user value with partner objectives.
- Partner across Product, Marketing, GTM, Creative and Business Experience to ensure ideas are strategically sound, operationally feasible, and positioned for market success.
- Design frameworks, playbooks, and strategic tools that scale creative strategy across the organization, including identifying opportunities to use AI to streamline processes and amplify impact.
- Lead strategic workshops and executive presentations with internal leadership, agency partners and Fortune 500 brands.
- Mentor junior strategists and activation coordinators, helping elevate the quality of creative thinking across The Rewards Lab.
What Success Looks Like:
- You develop clear, compelling ideas that strengthen pitches, client conversations and creative opportunities.
- You turn briefs, insights and cultural observations into creative thinking that feels fresh, relevant and actionable.
- You become a strong creative partner to the broader team, bringing curiosity, ideas and a distinct point of view to the work.
- You effectively manage multiple projects and deliver high-quality work across different clients, verticals and business challenges.
- You grow your ability to connect strategy to creativity—understanding not just what the idea is, but why it will work.
- You contribute to a culture of ambitious creative thinking at Fetch, raising the bar through the work you make and the perspective you bring.
Minimum Requirements:
- 8+ years of relevant experience in creative strategy, brand strategy, content strategy, integrated marketing or a related role at a tech platform, agency or brand.
- Experience in or exposure to CPG, retail or restaurant marketing is a plus.
- A strong creative thinker who can move from an insight or business challenge to a compelling idea.
- Comfortable contributing to presentations and articulating the thinking behind your work to internal teams and external partners.
- Strong storytelling and deck-building skills, with an eye for making ideas simple, visual and persuasive.
- Able to balance creative ambition with practical execution and incorporate feedback without losing the core of an idea.
- Naturally curious about culture, consumer behavior, brands and the constantly changing ways people shop, eat, play and engage.
- A collaborative, low-ego team player who is comfortable working across disciplines in a fast-moving environment.
- Strong written and verbal communication skills, with a knack for making complicated things feel simple.
Compensation:
At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $136,000 - $172,500. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.
At Fetch, we'll give you the tools to feel healthy, happy and secure through:
- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.
Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].
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