Lead development and execution of customer lifecycle marketing programs—adoption, retention, advocacy, and expansion—across global segments. Partner with Product, Sales, and Customer Success to drive cross-sell, product adoption, events, and advocacy. Own customer communications, flagship summit planning, advocacy programs, Global Risk Exchange growth, KPI reporting, budget and vendor management, and continuous improvement using martech and analytics.
About ProcessUnity
ProcessUnity is the Third-Party Risk Management (TPRM) company. Our software platforms and data services protect customers from cybersecurity threats, breaches, and outages that originate from their ever-growing ecosystem of business partners. By combining the world’s largest third-party risk data exchange, the leading TPRM workflow platform, and powerful artificial intelligence, ProcessUnity extends third-party risk, procurement, and cybersecurity teams so they can cover their entire vendor portfolio. With ProcessUnity, organizations of all sizes reduce assessment work while improving quality, securing intellectual property and customer data so business operations continue to operate uninterrupted.
We are seeking a Senior Customer Marketing Manager who will build and execute ProcessUnity's customer marketing strategy, creating scalable programs that drive customer engagement, product adoption, advocacy, retention, and expansion across our global customer base. Reporting to the Senior Director of Demand Generation, this role partners closely with Customer Success, Sales, Product, Product Marketing, Marketing Operations, and regional teams to create programs that strengthen customer relationships throughout the entire customer lifecycle.
This is a highly collaborative, hands-on role for a customer marketer who enjoys building programs from the ground up, turning customer insights into action, and using data to continuously improve customer engagement and business outcomes. You'll help customers realize value faster, accelerate adoption of new capabilities, amplify customer advocacy, contribute directly to net revenue retention and expansion.
What You'll Do:
- Build and execute customer lifecycle marketing programs — adoption, education, retention, advocacy, and expansion — across global customer segments, using segmentation strategies based on persona, industry, region, product adoption, customer maturity, health, and usage signals
- Partner with Product, Product Marketing, and Sales to build cross-sell/upsell campaigns and new product/feature launch and adoption programs, ensuring customers understand and realize the value of new capabilities
- Own the customer communications strategy and editorial calendar, including newsletters, product updates, and webinars
- Lead planning and execution of the flagship UNITE Customer Summit and regional customer events, partnering cross-functionally to drive education, networking, and advocacy
- Partner with Customer Success and Product to translate customer feedback into engagement opportunities and marketing strategy
- Build and scale a customer advocacy program, including references, case studies, testimonials, G2/Gartner Peer Insights reviews, speaking opportunities, and customer advisory initiatives
- Develop and execute campaigns, webinars, and engagement programs to grow participation in ProcessUnity's Global Risk Exchange, increasing third-party enrollment and network value for customers
- Define and report on customer marketing KPIs (engagement, advocacy, event participation, retention, expansion, campaign performance), and track marketing-sourced/influenced pipeline and expansion revenue to optimize programs and demonstrate business impact
- Collaborate closely with Demand Generation, Product Marketing, Partner Marketing, Customer Success, and Sales — including regional teams — to ensure consistent messaging and coordinated, localized customer experiences
- Manage the customer marketing budget to maximize program effectiveness and ROI
- Manage vendor relationships to support customer marketing programs
- Stay current on lifecycle marketing best practices and AI-powered marketing technologies to continuously improve customer engagement
Desired Skills and Experience:
- 7+ years of experience in customer marketing, lifecycle marketing, growth marketing, or customer engagement within a B2B SaaS organization
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
- Proven success building customer marketing programs that improve customer engagement, product adoption, retention, advocacy, and expansion
- Experience partnering closely with Customer Success, Sales, Product, Product Marketing, and Marketing Operations
- Strong understanding of customer lifecycle marketing, customer segmentation, journey orchestration, marketing automation, and customer communications
- Experience using customer data, product analytics, customer health metrics, and lifecycle insights to create personalized customer experiences
- Demonstrated success planning and delivering customer conferences, executive events, user groups, and advocacy programs that drive customer engagement and loyalty
- Experience with Marketo, Salesforce, 6sense, ON24, or similar marketing technology platforms to execute and optimize customer marketing programs
- Strong analytical mindset with experience measuring campaign performance and translating customer data into actionable insights
- Excellent project management and cross-functional collaboration skills
- Outstanding written communication and storytelling abilities with experience developing customer-facing content
Compensation Range: $105,000 - $140,000 plus bonus depending on experience
Similar Jobs
Artificial Intelligence • Marketing Tech • Software • Generative AI • Automation
Own Jasper’s customer advocacy and experiential marketing programs, including customer stories, reference management, analyst and press preparation, customer advisory boards, executive events, and post-sale onsite programming. Develop customer-focused content, deploy proof across sales and customer success motions, and measure behavior change, advocacy conversion, account coverage, retention, expansion, and pipeline impact. The role is fully remote, reports to senior marketing leadership, and includes 20–25% travel.
Top Skills:
Artificial Intelligence (Ai)Marketing Technology (Martech)
Healthtech • Pet
Own clinic communications, customer case studies, engagement programs, pet-parent educational content, partner resources, and scalable content processes. Collaborate with Product, Customer Success, Growth, sales, veterinary experts, and external partners to create and distribute content across products and marketing channels. Manage video production, vendors, budgets, editorial workflows, and performance measurement while strengthening Vetcove’s brand presence.
Top Skills:
CRMMobile PlatformsVideo Production
Artificial Intelligence • Marketing Tech • Software • Business Intelligence
Own customer marketing and growth programs that drive SaaS adoption, expansion, renewal, advocacy, and community engagement. Partner with Customer Success, Product Marketing, Product, Sales, and Events to segment accounts, develop lifecycle communications, manage customer advocacy and advisory programs, host events, collect customer stories, and establish performance metrics. The role requires strong cross-functional project management, customer communication, AI fluency, and travel to major trade shows or customer events 3–4 times annually.
Top Skills:
ClaudeCrm And Marketing Automation PlatformsHubspotLoops
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
