Senior Demand Generation Manager

Senior Demand Generation Manager

Company Overview

ActiveProspect is on a mission to make consent-based marketing the best channel for online customer acquisition. We provide marketers the products they need to acquire qualified customers at scale. Our platform is trusted by thousands of companies engaged in direct-to-consumer marketing, helping them save wasted spend, comply with ever-changing regulations, and manage a constantly evolving partner landscape. Our flagship product, TrustedForm, is used to certify over 1 billion opt-in digital customer leads every year and is the gold standard for documenting prior express written consent for TCPA compliance.

Job Summary

ActiveProspect is seeking a Senior Demand Generation Manager to lead the execution and optimization of our demand engine across paid media, organic acquisition, website performance, and emerging growth channels.

Reporting to the Head of Growth, this role is responsible for driving efficient pipeline growth through disciplined experimentation, smart budget allocation, and high-performing acquisition programs.

This is a highly cross-functional role at the intersection of marketing, product, and revenue, translating growth priorities into execution across channels and funnel stages.

The ideal candidate brings deep expertise in paid social, SEO, and conversion optimization, along with a strong track record of identifying and scaling new growth opportunities across channels such as CTV, Reddit, and other emerging platforms.

Responsibilities:

• Lead the execution of demand generation programs across paid media, SEO, website acquisition, retargeting, and emerging channels
• Drive qualified pipeline growth, balancing volume, quality, and efficiency
• Align demand execution with ICP, product positioning, and revenue goals

• Build and operate a structured experimentation framework across channels, audiences, creative, and funnel experiences
• Define hypotheses, success metrics, and clear scale/stop decision criteria
• Continuously test and evaluate new acquisition opportunities including CTV, Reddit, programmatic, and other emerging platforms

• Own day-to-day paid acquisition across platforms such as Meta, LinkedIn, and other performance channels
• Optimize targeting, creative, and spend to drive pipeline and revenue—not just leads
• Continuously improve cost efficiency, conversion rates, and return on ad spend

• Partner with content and web teams to grow high-intent organic traffic through SEO
• Own website and landing page performance, improving visitor-to-lead and lead-to-opportunity conversion rates
• Implement and scale CRO (conversion rate optimization) best practices

• Own day-to-day demand generation budget allocation across channels
• Continuously reallocate spend based on performance, experimentation results, and pipeline impact
• Make data-driven investment decisions grounded in CAC, ROI, and conversion performance

• Partner closely with Product, Sales, RevOps, and Product Marketing to align demand efforts with pipeline goals
• Ensure tight feedback loops between traffic, lead quality, conversion, and revenue outcomes
• Support both PLG and sales-assisted growth motions

• Own reporting across demand channels, including performance, attribution, and experimentation results
• Establish clear visibility into pipeline contribution, CAC, ROI, and channel performance
• Translate insights into actionable recommendations that improve growth outcomes

Qualifications and Skills

• 8+ years of experience in demand generation, growth marketing, or performance marketing in SaaS, martech, adtech, or lead-generation environments
• Proven success scaling paid media programs (especially paid social) with strong ROI discipline
• Strong experience with SEO, web traffic strategy, and conversion rate optimization
• Demonstrated ability to build and execute experimentation frameworks that drive measurable growth
• Experience testing and scaling new channels (CTV, Reddit, programmatic, etc.)
• Strong analytical mindset with fluency in pipeline metrics, CAC, conversion rates, and ROI
• Experience with tools such as Google Analytics, GTM, HubSpot/Salesforce, paid media platforms, and BI tools
• Ability to operate at both strategic and hands-on levels

• Experience in regulated or compliance-driven acquisition environments
• Familiarity with incrementality testing, attribution models, or media mix optimization
• Experience managing agencies or cross-channel programs

• A collaborative work environment with the freedom and opportunities of a startup culture
• A global, remote-first company that encourages occasional team get-togethers
• Life and work balance
• Flexible vacation time
• Retirement plan matching up to 3.5% of your salary
• Varied options for health, dental, vision, disability and life insurance

ActiveProspect is an Equal Opportunity Employer committed to diversity and inclusion in the workplace.