Leads market access brand strategy for pharmaceutical and healthcare clients, translating research, stakeholder insights, clinical data, and market trends into brand plans, positioning, messaging, and tactical activations. Partners with account, medical, creative, and advisory teams; facilitates workshops; supports business development and thought leadership; mentors team members; and advises clients on emerging access trends. Travel may comprise 20–30% of the role.
About Avalere Health
United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.
Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.
Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.
We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.
About the role
As a Senior Director, Brand Strategist, you will be a key driver to the brand strategy of your account. You’ll develop a keen understanding of your client’s business requirements and generate insights that create the foundation for brand strategy. As a critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to facilitate strategic recommendations that lead to significant brand results.
What you'll do:
- Direct, develop, and execute comprehensive access strategy to support pipeline and inline assets in maximizing and communicating brand value, and in doing so, establish and reinforce client confidence in our strategic value
- Conduct and support the analysis of qualitative and quantitative research relating to market access stakeholders and derive meaningful insights
- Analyze market research, market landscape, and analytics reports as well as track relevant market access congresses/media to identify key audience insights, behaviors and trends that provide critical access engagement opportunities
- Conduct and support the development of market access stakeholder personas/archetypes, strategy maps, integration into brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy among other critical strategic elements
- Conduct and support the ideation and execution of access marketing solutions, tactics, and activations that amplify brand/access performance
- Design and facilitate workshops, training meetings, launch meetings, and other key events on behalf of Access Marketing clients
- Provide a advanced strategic voice in internal and client meetings, including consistent and visible advisement to clients on emerging access-related trends
- Leads strategic planning responsibilities on multiple brands and integrated accounts with advanced autonomy and proficiency
- Contributes to the development of actionable project briefs through translation of insights and strategy execution in partnership with team
- Contribute to the growth of the Access Marketing offer by helping to define the strategy for RFPs/capabilities and identify organic growth within businesses managed, and, proactively sourcing new business development opportunities as appropriate
- Support SVP, Access Strategy in market access thought leadership activities by:
- Staying ahead and informed of the leading market access platforms, trends, and innovations for market access customers, including but not limited to payers, health systems, employers, and others
- Keeping pulse on key access trends, drafting expert pieces/POVs, contributing to podcasts/webinars, and leveraging thought leadership into attracting new Access Marketing clients
- Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization, including establishing a productive, coordinated, and seamless partnership with other strategy counterparts
- Lead collaboratively with account, medical, and creative partners on the delivery of Access Marketing strategy, including ensuring that access strategy aligns to broader business objectives and audience needs
- Build and grow an external network of strategic partners for collaboration and consultation as needed
- Supervise direct reports (if applicable) including managing performance and progressive growth
- Mentor, coach, and counsel strategy team members to facilitate their growth and development
- Be flexible with travel up to 20-30% of time as needed
ACCESS MARKETING STRATEGY – CLIENTS
ACCESS MARKETING STRATEGY – NEW BUSINESS DEVELOPMENT AND GROWTH AND THOUGHT LEADERSHIP
ACCESS MARKETING STRATEGY – THOUGHT LEADERSHIP
STRATEGY – INTEGRATION, PARTNERSHIPS, AND TEAM DEVELOPMENT
About you:
- Loves a challenge, especially as the Access Marketing team is in a building phase; relentlessly pursues excellence; little fear of adversity and headwinds; self-starter mentality that takes direction but doesn’t wait for it; challenges current practices and standards; open to different ways of thinking/creating; innovative; embraces change; curious; enjoys learning with an appetite for curiosity
- Bachelor’s degree required; graduate degree preferred (e.g., PharmD, PhD, MPH, etc.)
- 7-10 years in market access strategy or related experience (e.g., payer, health system, pharma direct, etc.), with 3-5 years in agency required
- Management experience a plus
- Market access agency and/or industry experience required
- Advanced understanding of market access marketing, strategies, and trends
- Advanced working knowledge in market access-related research tools, agency offerings, services, products, and solutions
- Proven success building and launching market access strategies and tactical plans that leverage market research, customer insights, clinical data, and market trends and dynamics
- Seamless ability to translate Advisory subject matter expertise into Marketing brand/access strategy
- Proficient at persuasive storytelling and paving the path from compelling strategy to brilliant creative
- Highly skilled as an interdisciplinary thinker, strategic problem-solver, and focused business leader
- Curious strategist who keeps abreast of everchanging healthcare landscape and encourages clients to challenge the status quo
- Crisp and persuasive communications skills, both written and verbal
- Comfortable with public speaking and demonstrates strong presentation skills
- Ability to use AI platforms to enhance, but not replace, brand strategic needs
- Competent in software specific to client/agency processes, including Microsoft Word, Excel, and PowerPoint
- Thrives in a fast-paced, entrepreneurial, and cross-discipline environment as a working strategy team member with a proactive mindset
- Ability to inspire collaboration and lead conversations across multiple stakeholders (both internal and external)
- Creative and constructive problem solver who can work both independently and within a team environment
- Good listener who can quickly interpret data, ask thoughtful questions, and provide a strategic point-of-view
- Quick learner with a natural drive and curiosity for continual learning
- Comfortable leading and working under pressure with tight deadlines, across both inline client work and pipeline new business development work
- Proven track record in inspiring teams as well as upholding the organization’s culture with integrity
- Exceptional and reliable organizational skills
Personal Attributes
Education and Experience
Market Access/Access Strategy Qualifications
Work Style
What we can offer
You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.
Similar Jobs
Big Data • Information Technology • Software • Analytics • Energy
Own enterprise sales and account growth for energy-focused SaaS solutions. Build executive relationships, generate qualified pipeline, lead consultative sales pursuits, align solutions with strategic business objectives, develop presentations and ROI cases, negotiate and close opportunities, manage renewals and upsells, and maintain accurate Salesforce and sales database records.
Top Skills:
Generative AiMicrosoft AccessExcelMS OfficeMicrosoft OutlookMicrosoft PowerpointMicrosoft WordSaaSSalesforce
Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
Leads a team managing ADA and PWFA accommodation claims, ensuring accurate, timely, compliant claim adjudication and strong customer service. Responsibilities include coaching employees, managing performance and workloads, reviewing claim files and calls, identifying process improvements, administering concurrent disability and leave claims, mitigating risk, and communicating operational updates. The role requires disability or absence management expertise, sound judgment, knowledge of applicable regulations, and effective stakeholder collaboration.
Top Skills:
Microsoft Office Suite
Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
Processes long-term care reimbursement claims by interpreting policy provisions, reviewing documentation, calculating payments and overpayments, and identifying potential fraud, waste, and abuse indicators. The role obtains missing information from providers, collaborates with internal teams, and meets quality, accuracy, productivity, and timeliness standards. It is primarily virtual with a required monthly office visit.
Top Skills:
Ai-Powered ToolsComputer-Based Claims Processing SystemsExcelMicrosoft WordTlc Claims System
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
