Senior Director, Consumer Insights Products

Key Responsibilities 

Product Strategy & Portfolio Leadership 

• Define and execute the vision, strategy, and roadmap for Dynata's Consumer Intelligence product portfolio. 

• Identify opportunities to productize proprietary panel, survey, behavioral, and profile data assets. 

• Build business cases and investment recommendations for new data products and product enhancements. 

• Establish product success metrics, growth objectives, and revenue targets. 

Market & Customer Insights 

• Develop a deep understanding of customer needs, competitive offerings, and emerging market trends. 

• Work closely with commercial teams to identify new revenue opportunities and expansion paths. 

• Assess product-market fit and prioritize opportunities based on customer value, feasibility, and business impact. 

• Serve as an internal and external thought leader on the Consumer Intelligence market landscape. 

Product Development & Commercialization 

• Lead the end-to-end lifecycle of Consumer Intelligence products from concept and requirements through launch and scale. 

• Build connections with complementary offerings, such as Audience Activation, and identify and execute on opportunities to drive greater customer value together. 

• Partner with marketing, research, data science, and engineering teams to develop differentiated data assets and methodologies. 

• Define product packaging/format, pricing, licensing, and commercialization strategies. 

• Drive adoption through customer engagement, industry education, and close partnership with commercial teams. 

Cross-Functional Leadership 

• Partner closely with Product, Panel, Technology, Research & Data Science, Commercial and Operations leaders. 

• Align stakeholders around investment priorities, roadmap decisions, and commercialization strategies. 

• Lead cross-functional teams to translate market opportunities into scalable products, balancing customer needs, technical feasibility, and business impact. 

• Build and scale a team of product managers as the Consumer Intelligence portfolio grows. 

Qualifications 

• 10+ years of experience in product management, data products, analytics products, market research, or related fields. 

• Proven experience launching and scaling commercial data products or subscription-based information products. 

• Strong understanding of market research, consumer data, audience data, panel-based data, or related data ecosystems. 

• Demonstrated ability to translate data assets into scalable, revenue-generating products. 

• Experience developing product strategy, pricing, packaging, and go-to-market plans. 

• Strong analytical and business acumen, with the ability to evaluate market opportunities and product investments. 

• Strong communication and stakeholder management skills, including experience influencing VP-level and executive stakeholders. 

• Demonstrated success operating effectively in ambiguous environments and leading early-stage data product initiatives, balancing strategic leadership with hands-on execution. 

• Experience building and leading high-performing product teams. 

• Experience working with data, analytics, research, or SaaS platforms preferred. 

At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry-leading respondent accuracy, reliability, and a commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making.

At Dynata, we are committed to creating an inclusive and accessible environment where every employee and customer feels valued, respected, and supported. We strive to build a workforce that reflects the diversity of the communities we serve. Dynata welcomes and encourages applications from individuals with disabilities and is dedicated to fostering a work culture that supports everyone. Accommodations are available upon request for all aspects of the selection process. 

Dynata is an Equal Opportunity Employer. We consider all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability, genetic information, veteran status, or any other legally protected status under applicable laws.

The base salary range for this position in is $150K-$200K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.  

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