The role involves leading corporate marketing strategies to establish BigPanda's authority in Agentic IT Operations, developing thought leadership content, managing influencer relationships, and ensuring executive visibility.
Location requirements:
Remote based role. Open to candidates in the United States.
About the Role:
BigPanda is building a category. Agentic IT Operations is how the next generation of enterprise IT will run, and we're defining what that means. We're looking for a corporate marketer who wants to own that narrative.
Reporting into BigPanda’s VP of Product Marketing, this leader will define how the market understands, talks about, and trusts Agentic IT Operations. You will shape BigPanda’s external voice and ensure our AI-powered platform is positioned as the defining force in the next evolution of IT operations.
What this moment calls for is someone who can operate at two speeds simultaneously: the measured, credibility-first approach that enterprise buyers require, and the fast, distribution-savvy playbook that AI-native companies use to build category gravity. If you've lived in the tension between them, or you're hungry to, this is the role you've been waiting for.
What you will do:
- Market & Category Leadership
- Drive BigPanda's corporate marketing strategy focused on building authority in Agentic IT Operations.
- Evolve our messaging pillars, narrative frameworks, and executive positioning in partnership with Product Marketing and company leadership.
- Ensure consistency and differentiation of BigPanda's voice across earned, owned, and shared channels.
- Thought Leadership & Content Strategy
- Execute and evolve a thought leadership strategy that establishes BigPanda as the defining voice in Agentic IT Operations.
- Oversee development of high-impact content: executive bylines, POV pieces, reports, keynote narratives, and blogs.
- Translate complex AI and enterprise IT concepts into stories that land with both technical practitioners and business decision-makers.
- Influencer & Community Marketing
- Build and lead an influencer strategy focused on trusted voices in IT operations, SRE, ITSM, and AI communities.
- Identify, engage, and nurture relationships with practitioners, creators, and independent experts.
- Partner with influencers on content collaborations, event participation, podcasts, and social amplification that reinforces credibility.
- Expand BigPanda’s presence within practitioner communities to support category education and adoption.
- Executive Visibility & External Presence
- Serve as a strategic messaging partner to senior executives.
- Support keynote development, media interviews, podcasts, panels, and major industry events.
- Ensure executives are equipped with sharp, differentiated narratives aligned to company strategy.
- Analyst & Media relations
- Own analyst engagement strategy across key firms.
- Lead briefing strategy, narrative alignment, and positioning for reports and market evaluations.
- Partner with Product and Executive teams to ensure analysts clearly understand BigPanda’s differentiation and category vision.
- PR & Media Relations
- Lead corporate media and analyst relations strategy and execution.
- Build and maintain strong relationships with top-tier enterprise media and analysts within firms like Gartner.
- Drive proactive storytelling, strategic announcements, and reactive commentary tied to industry trends and AI innovation.
What skills and experience you’ll bring to BigPanda:
- 8-10+ years of experience in corporate marketing or communications leadership roles.
- Experience at a high-growth AI or SaaS company — you understand how modern companies build brand, community, and market presence at speed.
- You also understand enterprise sales. You know that large, risk-averse buyers need validation, social proof, and analyst credibility, not just awareness.
- Strong writer and editor with the ability to simplify complex AI and technical concepts.
- Comfortable working directly with senior executives as a messaging partner.
- Strong cross-functional collaboration skills across Product Marketing, Demand Gen, Sales, and Executive leadership.
- Strategic thinker who thrives in fast-moving, high-growth environments.
About Us:
BigPanda is a fast-growing, values-driven, global company that enables Tech Ops teams to keep the digital economy running. BigPanda’s AI-driven IT operations (aka AIOps) platform transforms IT data into insight and action. By eliminating IT noise, automating incident management, and keeping our customers’ digital services up and running around the clock, we become a mission-critical part of our customers’ IT operations.
With BigPanda, some of the world’s largest enterprises including Hulu, Cisco, United, and many others are able to reduce costs and increase efficiencies, accelerate business velocity, and deliver extraordinary customer experiences.
BigPanda is backed by top-tier investors including Sequoia, Mayfield, Battery, Insight Partners, Advent International, and Greenfield Partners.
We have an awesome team of motivated, knowledgeable, fun-loving, and friendly Pandas. We provide comprehensive health coverage, parental leave, competitive cash and equity compensation, and a supportive, collaborative, and innovative environment to empower you to do the best work of your career.
Our Benefits:
- Competitive equity
- Remote-first environment
- Unlimited PTO
- Twelve (12) paid holidays throughout the year
- Comprehensive health benefits
- #PandaParent support. Financial assistance for fertility, adoption, and surrogacy expenses, plus up to eighteen (18) weeks of fully paid leave for birthing parents and up to twelve (12) weeks for non-birthing parents.
- Financial planning services
- Employee learning & development budget
- Values-based recognition (quarterly and annually)
- Social community & ERG programs
- Dog friendly office
- Lunches provided in office
- Flexible work environment along with a work-from-home stipend to support remote work arrangements
- Values-based culture
Please note that visa sponsorship is not available for this position.
Market competitive salary with an anticipated base compensation range of $232,000 - $280,000. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location
BigPanda offers a generous total rewards package that includes base pay, bonus, equity, and a world-class benefits program. We run two (2) compensation review cycles per year to ensure that managers can recognize employees without much lag between achievement and reward. All of this builds toward the best compensation we can give to anyone: the ability to develop your skills each and every day. BigPanda has a significant focus on career development that is at the core of our employee experience.
BigPanda is proud to be an Equal Employment Opportunity workplace employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Note: BigPanda is an E-Verify Employer
If you need assistance or an accommodation due to a disability, you may contact us at [email protected].
Top Skills
AI
SaaS
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