Executive Director, CRM Strategy & Digital Operations

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

General Description:

BeOne Medicine is seeking an Executive Director, CRM Strategy & Digital Excellence to define and lead the evolution of CRM and digital enablement across Commercial and Medical Affairs globally. This role is responsible for shaping an enterprise-grade CRM and digital engagement and content infrastructure that transforms customer engagement, drives insight-led decision-making, and ensures scalable, compliant, and future-ready digital capabilities.

Reporting to the VP, Global Commercial & Medical Affairs Technology, the Executive Director will own the end-to-end CRM and digital ecosystem, spanning CRM platforms, digital and web technologies, content and MLR platforms, data and integration foundations, operational excellence, and innovation. This leader will partner closely with Commercial, Medical, Market Access, Data, Compliance, Legal, and IT leadership to ensure CRM and digital platforms operate as a unified, intelligent engagement layer within BeOne’s modular technology stack.

Essential Functions of the Job:

Enterprise CRM & Digital Strategy:

• Define and drive BeOne’s CRM and Digital Engagement North Star, encompassing CRM, web, content, and omnichannel engagement platforms.
• Develop and execute a multi-year roadmap spanning CRM capabilities, digital and web infrastructure, content platforms, integration architecture, and experience modernization.
• Position CRM and digital platforms as systems of intelligence and execution, tightly integrated with analytics, marketing automation, and AI capabilities.
• Serve as a strategic advisor to senior Commercial and Medical leadership, ensuring digital investments deliver measurable business outcomes.

Digital Infrastructure, Web & Platform Excellence:

• Own the CRM, digital, and web platform architecture, ensuring scalability, resilience, interoperability, and compliance across global markets.
• Provide executive oversight for web technologies supporting HCP, patient, and institutional engagement (e.g., CMS platforms, microsites, portals), ensuring alignment with CRM and omnichannel strategies.
• Establish standards for digital infrastructure, including:
  • Cloud platforms and environments
  • Integration layers (APIs, middleware, event-based architectures)
  • Identity, consent, and access management
  • Content delivery and experience layers
• Ensure architectural alignment across CRM, web, marketing automation, analytics, and enterprise data platforms.
• Drive modernization initiatives while maintaining operational stability and regulatory compliance.

Content, MLR & Digital Asset Enablement:

• Own the digital content and MLR ecosystem, ensuring seamless integration between CRM, marketing, web, and field engagement platforms.
• Provide strategic oversight for MLR platforms and workflows, enabling efficient content creation, review, approval, versioning, and reuse.
• Establish enterprise standards for content tagging, taxonomy, and metadata, enabling:
  • Intelligent content reuse across channels
  • Personalization and next-best-action use cases
  • Accurate tracking, reporting, and compliance
• Partner with Commercial, Medical, Legal, and Compliance teams to ensure content processes are scalable, compliant, and audit-ready.
• Enable AI-driven content discovery, recommendation, and orchestration through structured metadata and taxonomy frameworks.

Global CRM & Digital Operations:

• Lead the CRM & Digital Center of Excellence (CoE), encompassing CRM, web, content platforms, and supporting infrastructure.
• Establish and enforce global standards for configuration, release management, validation, and change control across CRM and digital platforms.
• Oversee vendor strategy across CRM, web, MLR, CMS, and digital experience platforms.
• Monitor platform performance, adoption, and user experience; drive continuous improvement initiatives.

Data, Insights & Compliance Enablement:

• Partner with Data Management, Analytics, and AI teams to ensure CRM, web, and content data quality and governance.
• Embed compliance-by-design across CRM, web, and content workflows, including consent, activity tracking, auditability, and promotional compliance.
• Ensure digital platforms support trusted reporting, analytics, and AI-driven engagement use cases.
• Champion KPI-driven governance across CRM and digital platforms, measuring adoption, engagement effectiveness, and ROI.

User Experience, Adoption & Change:

• Lead enterprise change management for CRM, web, and digital platforms across field and headquarters teams.
• Oversee global training and enablement programs spanning CRM usage, digital content workflows, and omnichannel execution.
• Drive user-centric and field-first design, simplifying workflows, surfacing insights, and automating manual tasks.
• Establish continuous feedback loops between users, business stakeholders, and technology teams.

Innovation & Future Readiness:

• Introduce and scale AI-enabled CRM and digital capabilities, including next-best-action, intelligent content recommendations, and omnichannel orchestration.
• Partner with Innovation & AI teams to pilot and industrialize emerging digital and AI capabilities.
• Explore integration with patient, institutional, and ecosystem platforms to enable a 360° stakeholder view.
• Stay ahead of emerging trends in CRM, web, content management, and digital engagement.

Required Education:

• Bachelor’s degree in Business, Life Sciences, Engineering, or Information Technology required.
• Advanced degree (MBA, MS, or equivalent) strongly preferred, with focus on Digital Transformation, Commercial Excellence, or Data Strategy.

Qualifications:

• BA/BS degree with 18+ years of progressive experience in CRM, Commercial Operations, Digital Strategy, or Enterprise Platforms within life sciences.
• 7 + years in senior leadership roles, owning global CRM and/or digital platform portfolios.
• Proven track record leading large-scale, global CRM and digital transformations in regulated environments.

Domain & Technology Expertise:

• Deep understanding of pharmaceutical commercial and medical engagement models.
• Expertise with CRM platforms (Salesforce Health Cloud, Veeva CRM, or equivalent).
• Strong knowledge of digital infrastructure and integration patterns (APIs, middleware, cloud platforms).
• Familiarity with AI-driven CRM use cases, omnichannel engagement, and analytics integration.
• Solid grounding in data privacy, security, and compliance (GDPR, HIPAA, Sunshine, etc.).

Leadership & Transformation Skills:

• Executive-level stakeholder management and influencing capabilities.
• Demonstrated success leading cross-functional, global teams and Centers of Excellence.
• Strong governance, vendor management, and financial oversight experience.
• Ability to balance innovation, risk management, and operational rigor.
• Clear, compelling communicator with strong executive presence.

Supervisory Responsibilities:  

• Yes

Computer Skills:   

• PC, including MS Office Suite

Travel: 

• 20-30%

Global Competencies

When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process.  Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.

We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, Title I of the Americans with Disabilities Act of 1990, and any other applicable federal, state or local laws, applicants who require reasonable accommodation in the job application process may contact [email protected].