Senior Director, GTM Readiness (Revenue Enablement)

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. 

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. 

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. 

Role Overview:

Sprinklr is building a world‑class, AI‑powered GTM execution engine — where enablement is not an event, but a system that drives consistent behavior, faster time‑to‑value, and predictable revenue outcomes.
 

The Senior Director, GTM Readiness (Revenue Enablement) is a senior leadership role responsible for orchestrating GTM productivity at scale across Sales, Solution Consulting, Customer Success, Services, and Partners. This leader owns the end‑to‑end readiness system — from onboarding to mastery — ensuring every GTM role has the skills, guidance, and reinforcement needed to execute in the flow of work.
 

This role sits at the intersection of strategy, execution, data, and AI. It is not a content factory role — it is a business impact role.

What You’ll Own:

You will design, operationalize, and scale the GTM Readiness system that underpins Sprinklr’s growth, retention, and execution excellence.
 

1. GTM Readiness Strategy & System Design

• Own the global GTM Readiness strategy across Sales, SC, CSM, Services, and Renewal roles.

• Translate business priorities (growth, retention, AI adoption, new motions) into role‑based skill maps, learning roadmaps, and execution standards.

• Move the organization from event‑based training to continuous, outcomes‑led enablement embedded in daily workflows.

• Define what “ready” means by role — and make it measurable, visible, and enforceable.

2. AI‑Powered Enablement in the Flow of Work

• Partner closely with Enablement Strategy, Product, and RevOps to deploy AI‑guided enablement inside Salesforce, Teams, and other GTM systems.

• Shift behavior through in‑context guidance, nudges, diagnostics, and reinforcement — not static content.

• Help operationalize initiatives like Project AI Fluency and agentic learning at scale.

3. Onboarding, Ramp & Mastery

• Own One GTM Onboarding — a unified, role‑based onboarding experience that accelerates time‑to‑productivity globally.

• Reduce ramp time through experiential learning, coaching, and skills‑based progression, not slideware.

• Ensure readiness doesn’t stop at onboarding — build mastery paths that evolve with role maturity and business needs.

4. POD & Execution Excellence

• Embed GTM Readiness into the Rhythm of the Business (RoTB) — QBRs, renewal readiness, deal reviews, and escalations.

• Partner with GTM leaders to reinforce POD Excellence, execution standards, and consistent ways of working.

• Scale best practices from high‑performing PODs into repeatable readiness patterns.

5. Measurement & Business Impact

• Define and own readiness KPIs tied to business outcomes: Time to productivity, Quota attainment and pipeline impact, Renewal and churn outcomes, and Delivery success and escalation reduction

• Build executive‑ready dashboards that clearly show enablement → behavior → revenue impact.

• Continuously refine programs based on data, not anecdote.

Who You’ll Work With:

• Sales, SC, CS, Services, Renewals leadership

• RevOps, Product, Engineering, Marketing

• Enablement Strategy, Content Architecture, AI Enablement teams

• Regional GTM leaders and executive stakeholders

• This role is highly cross‑functional and requires strong executive presence.

What Success Looks Like:

• GTM teams ramp faster and execute more consistently across regions.

• Enablement shows up inside the flow of work, not outside it.

• Leaders trust readiness data to make talent, investment, and execution decisions.

• Sprinklr’s GTM execution becomes a competitive advantage, not a bottleneck.

What We’re Looking For:

• 12+ years in Revenue Enablement, Sales Enablement, GTM Operations, or GTM Transformation, with senior leadership experience.

• Proven track record building scalable readiness systems, not just programs.

• Strong understanding of enterprise B2B GTM motions (Sales, SC, CS, Services).

• Experience driving behavior change, not just knowledge transfer.

• Deep comfort with data, metrics, and executive‑level storytelling.

• Passion for AI‑enabled, modern enablement and learning in the flow of work.

• Executive presence, systems thinking, and the ability to influence without authority.

Why This Role Is Different:

• This is not a “training” role.

• This is not a “content” role.

• This is a revenue‑critical leadership role responsible for how GTM teams show up, execute, and win.

We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things: 

• Lead a new category of enterprise software that we call Unified-CXM. 

• Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience. 

• Create a culture of customer obsession, with trust, teamwork, and accountability.

We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands. 

We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus. 

To learn more about employee benefits by region, click here. 

To learn more about all-things-Sprinklr, visit our candidate resource hub here. 

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.  

Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law. 

Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter. 

JOB REQ COMPENSATION RANGE

The base salary range for this role is shown above. At Sprinklr, base pay depends on multiple individualized factors, including experience, qualifications, job-related knowledge and skills, and geographic location. Base pay is only one part of our competitive Total Rewards package: the successful candidate may also be eligible to participate in Sprinklr’s discretionary bonus plan, commission plan, and/or equity plan, depending on role.

US-based Sprinklr employees are eligible for a highly competitive benefits package as well, which demonstrates our commitment to our employees’ health, well-being, and financial protection. The US-based benefits include a 401k plan with 100% vested company contributions, flexible paid time off, holidays, generous caregiver and parental leaves, life and disability insurance, and health benefits including medical, dental, vision, and prescription drug coverage.

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