Lead the creative strategy that drives paid media revenue by architecting scalable creative systems, developing testable hypotheses, aligning creator/UGC output, and mentoring a team. Partner cross-functionally to optimize hook rate, retention, CVR, and CPA while translating data into ICP-driven creative frameworks for DTC/CPG launches and campaigns.
The Senior Director of Performance Creative Strategy is responsible for defining and evolving the creative direction that drives revenue growth.
This role sits at the intersection of:
- Performance marketing
- Audience psychology
- Creative operations
You will architect the creative system that fuels paid media, creator partnerships, retail campaigns, and product launches, while being responsible for paid media performance.
This is not a production role. This is a thinking role with commercial accountability.
Core Responsibilities1. Define Creative Direction- Establish and evolve the creative north star across all paid platforms
- Define energy, tone, pacing, and visual guardrails
- Translate data into ICP insights, and ICP insights into creative frameworks.
- Work from data to retention and everything in between.
You will answer:
- What is our arousal band?
- What converts without eroding trust?
- What feels undeniably Everyday Dose?
- Develop testing hypotheses and creative roadmaps
- Partner with growth to analyze performance data
- Build segmented creative lanes (e.g., relief vs focus vs protein)
- Ensure creative optimizes for:
- Hook rate
- Retention
- CVR
- CPA
You will drive:
- Iteration velocity
- Learning loops
- Scalable creative systems
- Define creator content briefs and creative frameworks
- Ensure creator output aligns with performance creative strategy
- Build repeatable content formats
- Oversee content acquisition strategy
- Hire, lead and mentor creative strategists and performance editors
- Elevate creative thinking across the organization
- Foster a culture of high standards + rapid iteration
- Push for excellence without ego
- Align with product on launches and positioning
- Support DTC and retail creative needs
- Translate customer insights into messaging
- Partner with CX to mine qualitative feedback
- Cross platform performance creative
What This Role Is Not
- Not a pure art director
- Not a production manager
- Not a brand-only storyteller
- Not a media buyer
- Clear creative identity across channels
- Scalable creative testing infrastructure
- Improved blended CAC driven by creative efficiency
- Higher-performing segmented campaigns
- Stronger creative alignment across paid
- A team that thinks strategically, not reactively
Requirements
- 8-12+ years in creative strategy and/or performance marketing
- Experience in DTC or CPG
- Deep understanding of paid creative systems
- Strong instincts for female-focused wellness brands
- Data-fluent and commercially minded
- Exceptional taste and pattern recognition
- Able to articulate why something works and not just that it does
- Experience scaling a 9-figure DTC brand
- Deep understanding of midlife female consumers
- Proven ability to build and mentor creative teams while managing up
Creative is our most powerful growth lever. The Senior Director of Creative Strategy will ensure we don’t chase trends. We define the lane.
Benefits
- Competitive comp package
- Health stipend
- Health benefits
- Generous time off policy
- Free product
Everyday Dose Austin, Texas, USA Office
Austin, TX, United States
Similar Jobs
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
Lead enterprise labor and union relations strategy, advise senior leaders on collective bargaining, contract administration, grievances, and campaign preparedness. Develop proactive labor programs, governance, training, and readiness for organizing activity. Build and manage a consultative team, oversee negotiations, dispute resolution, and ensure consistent compliance with labor law and NLRB regulations.
28 Minutes Ago
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
Provide person-centered care coordination for dual-eligible members with complex medical, behavioral, and social needs. Perform assessments, develop and implement care plans, coordinate transitions of care, link to community supports and HCBS, provide education and advocacy, and collaborate with providers and internal teams. Work is remote with in-person member visits as needed.
Top Skills:
Electronic Health Records (Ehr)ExcelMicrosoft WordOutlook
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
Serve as the executive point of contact for provider clients, drive profitable growth and renewals, lead cross-functional matrix teams, present value and negotiate contracts, ensure service delivery and client satisfaction, manage CRM (SF.com) updates, and travel to client sites (25-50%).
Top Skills:
Salesforce (Sf.Com)
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
