Senior Director, Sales - HEB & Brookshires

Job Description Summary:

Ultimately our success as a company is dependent upon our success as a system, and our bottler’s and consumers ability to grow and thrive in the ever-changing marketplace. As a Sales Director, you’ll be responsible for leading and building our relationship with HEB & Brookshire Brothers expanding our partnership to drive our Beverages for Life strategy. We’re looking for candidates with a passion for sales and a proven track record of growing revenue in a fast-paced sales environment.

What You’ll Do for Us

• Activate The Coca-Cola Company System (e.g., cross-functional team members, segment resources) to develop and implement business plan/solutions that meets customer needs and drives beverage category profit and volume.

• Establish long term strategic vision for each customer to ensure maximum volume, profit, and value growth. Build short- and long-term plans to realize full potential of partnership for System and Partner and fully understand each customer’s business needs, issues faced and opportunities with various customer buyers to develop viable solutions.

• Conduct regular business reviews with customers in order to monitor relationship, re-affirm strategies linked to needs and steward the business, operational and/or personal value created for the customer by The Coca-Cola Company System in order to maximize value to and grow value.

• Meet with senior level buyers to build relationships and gain their support and commitment to various initiatives/programs.

• Consulting with customer as a beverage category partner to provide K&I, share best practices, innovative beverage ideas, and influence decision making around F&B and marketing initiatives

• Sell in and execute with distinction business planned initiatives while ensuring initiatives are implemented on time and to monitor performance outcome of each key initiative.

• Ensure meeting Revenue and OI plan and identify levers to drive these metrics.

• Work closely with customer and internal teams to identify innovative beverage incidence driving solutions and implement.

• Collect information using various tools and techniques (e.g., Connecting with Customer's technology, Annual Report, customer discussions, internal contacts, cross function teams) to understand the customer's current and future objectives, strategies, business priorities and various personal wins.

Qualifications & Requirements

• Bachelor’s Degree in Business, Marketing, or equivalent work experience

• 5-7 Years Strategic Sales Experience

• Interact and lead role with a broad range of customer associates across customers concepts and other HQ key stakeholders to advance the relationship, partnership, and drive value

• Consulting with customer as a beverage category partner to provide K&I, share best practices, innovative beverage ideas, and influence decision making around F&B and marketing initiatives

• Conduct regular business reviews with customer to monitor relationship and performance

• Sell in and execute with distinction business planned initiatives while ensuring initiatives are implemented on time and to monitor performance outcome of each key initiative

• Work closely with customer and internal teams to identify innovative beverage incidence driving solutions and implement.

What We Can Do For You

• Iconic & Innovative Brands: In our portfolio of over 250 products we offer a variety of widely known & popular brands including Coca-Cola, Simply, Fairlife & Topo Chico.

• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Account Management, Analytical Thinking, Business Development, Business Planning, Communication, Consultative Sales Management, Contract Agreements, Customer Relationship Management (CRM), Decision Making, Leadership, Long Term Planning, Marketing, Negotiation, Pitch Presentations, Relationship Building, Sales Forecasting, Sales Management, Sales Process, Solutions Selling, Waterfall Model

Pay Range:

United States of America: 174,000 USD - 200,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

San Antonio

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

June 19, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.