Senior Director, Segment & Solutions Marketing - US Remote

At PerfectServe, we believe better communication drives better healthcare. Every interaction across the care continuum — between clinicians, patients, operational teams, and support staff — depends on timely, intelligent coordination. Our mission is to simplify that complexity through technology that helps healthcare organizations communicate more effectively, operate more efficiently, and deliver better experiences across the continuum of care.

PerfectServe partners with health systems, physician practices, and healthcare organizations across the country to improve clinical communication, scheduling, patient engagement, and operational workflows. We are recognized as a leader in healthcare communication and collaboration because we combine innovation, operational rigor, and deep healthcare expertise with a relentless focus on customer experience.

You own demand creation and customer lifecycle. Your pillar decides who we go after, what we say, and which proof we lead with — by segment and by product — then makes existing customers worth more over time. You lead the segment owners (Liz and Jenn), product marketing (Matthew), and customer and field marketing.

Non-acute is the growth mandate, and it runs through you. The board wants rapid growth in that segment; your job is to make the market need what we sell, faster than the market expected to. You set the strategy and hold the demand-created number; Performance converts what you create.

Segment demand strategy

• Own the demand-created number across acute and non-acute, with non-acute growth as the headline.
• Set where we play and what we say by segment, and make sure campaigns reflect real market intelligence.
• Lead and develop the segment owners and product marketing.

Product and platform positioning

• Through Product Marketing, own the platform story, launches, competitive positioning, and roadmap feedback across all product lines.
• Co-own the external AI-first positioning with Corporate Communications.

Cross-sell, enablement, field, and referrals

• Own cross-sell demand into the existing customer base through the Demand Gen Managers, in partnership with Customer Success who runs the outreach.
• Through the Sales Enablement & Field Marketing Manager, own enterprise deal enablement, event execution, and the referral and advocacy engine.

The handoff to Performance

• Define qualified demand with Performance and Sales so the creation-to-conversion handoff is clean and measured.

What You Don’t Own

• Demand capture and conversion machinery (paid, website, nurture) — that’s Growth Marketing.
• Brand, PR, and content production — that’s Corporate Communications.

• Qualified demand created vs. target. By segment, with the non-acute growth rate as the headline KPI.
• Non-acute pipeline growth. Against a clear baseline — the board mandate.
• Segment win rate and pipeline contribution. Demand created that converts and closes.
• Expansion and retention contribution. Customer marketing’s influence on net revenue retention, with CS.
• Message-to-market fit. Campaign engagement and sales adoption of segment narratives.

• 10+ years in B2B marketing with segment, demand, or product marketing leadership, including managing managers.
• A track record of growing a named segment fast, ideally a high-velocity one.
• Command of both demand creation and product marketing; you can lead a launch and a campaign with equal credibility.
• Healthcare IT experience strongly preferred.
• An AI-first operator who scales a team’s output with modern tooling.

• Experience selling across acute and ambulatory or multi-product portfolios.
• Experience supporting an exit or diligence process.

Why Join PerfectServe?

At PerfectServe, we are transforming healthcare communication and collaboration to help clinicians deliver better care. You’ll work with a dedicated and mission‑driven team in an environment that values growth, transparency, and innovation.

We offer a salary range of $165,000 USD per year + bonus with compensation tailored to your background, strengths, and growth potential. This range reflects our commitment to pay transparency and is based on market data, internal equity, and the scope of responsibilities. Compensation is determined by several factors, including experience, skills, and team impact. We regularly review compensation to ensure fairness and consistency. Current employees with questions are encouraged to connect with their manager or People Operations.