Senior Front-End Engineer (Next.js)

This role is an opportunity to:

• Join a rapidly growing national firm at a formative stage
• Make a visible, measurable impact on a rapidly growing business
• Grow your skills, responsibility, and influence as the firm scales
• Work alongside high-caliber, mission-driven teammates who care deeply about doing great work

We are looking for people who don’t just want a job, they want purpose and impact.

In this role, you will be responsible for:

• Building the Platform
• Build responsive, accessible, and reusable front-end components in React/Next.js
• Translate Figma designs into clean, production-ready interfaces
• Implement page templates, modules, and content-driven layouts tied to a headless CMS (Sanity)
• Integrate content from Sanity into Next.js App Router using Server Components, route-level data fetching, and smart caching
• Build high-conversion marketing and intake flows: landing pages, FAQs, and lead forms

• Design and implement schemas for pages, sections, FAQs, forms, and reusable content blocks
• Build robust GROQ (Graph-Relational Object Queries) queries and utilities for fetching content in Next.js Server Components
• Implement preview and draft/live workflows so editors can safely preview content before publishing
• Support migration of existing content (e.g., from WordPress) into other CMS where appropriate
• Collaborate with marketing/content teams to ensure content models support their workflows without compromising performance or maintainability

• Optimize Core Web Vitals (LCP, INP, CLS) and mobile performance
• Keep Lighthouse performance/SEO scores consistently high
• Improve image loading, font strategies, caching, and bundle weight
• Ensure code is structured for speed, clarity, and maintainability

• Build high-intent landing pages and multi-step lead flows
• Implement dynamic modules (FAQs, testimonials, results, attorney profiles)
• Support A/B test variants and rapid experimentation cycles
• Work closely with UX to refine and iterate based on behavioral insights

• Implement event tracking for forms, CTAs, scroll behavior, and funnels
• Work with decision science to validate that tracking fires cleanly
• Support DataLayer and GTM integrations where needed

• Help create and maintain a scalable design system with well-structured components
• Participate in code reviews and contribute to engineering standards
• Write clear, maintainable code with documentation where appropriate

• Work closely with the Director of Web Development on architecture and execution
• Partner with the UX designer, creative team, and marketing teams
• Communicate technical decisions clearly to non-technical stakeholders

At TopDog Law, everyone is expected to think critically, communicate clearly, and take ownership of their work.

We are rebuilding our entire web experience using Next.js, a scalable component system, and an architecture built for speed, SEO, and conversion. As a Senior Front-End Engineer, you will be the Director of Web Development’s primary technical partner. You will build the components, templates, and user experiences that become the backbone of our marketing engine.

This role is for someone who loves clean, modern front-end engineering, cares deeply about performance, and wants to ship work that drives the business forward.

This role is critical to our success because it:

• Directly impacts [clients / revenue / case outcomes / team efficiency]
• Supports speed, quality, and consistency as we scale
• Helps protect and elevate the TopDog Law brand and client experience
• Strengthens the foundation needed to grow responsibly and sustainably

Within your first 6–12 months, success in this role looks like:

• You consistently deliver on commitments with minimal oversight
• You proactively identify issues and propose solutions
• Your work raises the bar for quality, clarity, and follow-through
• You are viewed as a reliable, trusted partner by teammates and leaders
• You contribute positively to team energy, morale, and momentum

Required:

• 4+ years of front-end development experience
• Strong proficiency in React and Next.js (App Router experience is a plus)
• Proficiency in TypeScript, modern JavaScript (ES6+), and modern CSS
• Experience working with at least one headless CMS; Sanity experience preferred
• Experience consuming and integrating REST or GraphQL APIs (Application Programming Interfaces)
• Proven ability to translate Figma designs into pixel-accurate, production-ready builds
• Solid understanding of web performance, Core Web Vitals, and how to build fast pages in practice
• Comfort working in Git with modern development workflows

Nice to Have:

• Experience with Storybook or component documentation tools
• Hands-on experience with Sanity (schemas, GROQ, preview setups, content workflows)
• Experience with Tailwind CSS or another utility-first CSS approach
• Experience with A/B testing and experiment-driven development
• Experience deploying and optimizing Next.js apps on Vercel
• Experience configuring Cloudflare for DNS (Domain Name System), caching, and WAF (Web Application Firewall)
• Exposure to legal, healthcare, or other compliance-sensitive industries
• Experience with analytics and marketing tooling (e.g., GA4, GTM, call tracking, lead attribution)
• Ability to provide thoughtful input on UX or design decisions
• Experience in a fast-growing or high-volume environment
• Comfort with ambiguity and evolving systems
• Experience in legal, professional services, or client-centric organizations

TopDog Law is a nationally scaling, fully-integrated, personal injury law firm built for impact, excellence, and growth. We own the client experience end-to-end, from marketing and intake through litigation, because we believe how we do the work matters just as much as what we achieve.

We are building a high-performance, high-trust, no-ego culture where talented people do meaningful work, grow quickly, and take pride in what they build together. This is not a legacy law firm. This is a rocket ship, and we’re assembling the team that will take it to the next level.

If you thrive in fast-moving environments, love taking ownership and being held accountable, and want to be part of something you can help shape, not just maintain, you’ll feel right at home here.

TopDog Law is not your typical law firm. We believe that world-class marketing, paired with exceptional legal talent and operations, creates better experiences and outcomes for clients and the business alike.

Over the past three years, we’ve grown 2–3x year over year, setting a new standard on the marketing side of the personal injury space and proving what’s possible when strategy, speed, and execution align. Now, we’re applying that same discipline and innovation to law firm operations, case management, and execution as we scale nationally and fully integrate.

We are intentionally building the infrastructure, systems, and teams needed to scale at a national level—without sacrificing quality, culture, or accountability. This is still the early stage of that journey, which means the people who join now have a real opportunity to help shape how the firm operates for years to come.

We don’t hire based on resumes alone. We hire for competence, character, and mindset.

You will thrive at TopDog Law if you:

• You have a growth mindset and seek continuous improvement
• You welcome feedback and adapt quickly
• You ask “What’s next?” rather than “That’s not my job”

• You care deeply about doing great work
• You have your teammates’ backs
• You’re here to build something meaningful and long-lasting

• You show up positive, professional, and solutions-oriented
• You enjoy the work and respect the people around you
• You leave drama, negativity, and ego at the door

• You do what you say you’ll do
• You follow through and communicate early when something’s off track
• You treat the business like it’s yours

• You move with urgency and sound judgment
• You prioritize progress over perfection
• You thrive in fast-paced, high-expectation environments
• You seek feedback, stretch assignments, and more responsibility
• You’re motivated by growth, impact, and building something bigger than yourself

• Real growth: As the firm grows, so do opportunities for advancement and leadership
• High standards, real support: Clear expectations, coaching, and accountability
• Culture that matters: Trust, respect, speed, and integrity, without sacrificing humanity
• Meaningful work: Helping people through some of the hardest moments of their lives

If you’re excited by ownership, accountability, growth, and the chance to help build something exceptional from the ground up - we’d love to hear from you.

Apply today and help shape the future of TopDog Law.