Senior Growth Marketing Lead, Engagement

The community you will join: 

The Engagement Growth Marketing team sits at the intersection of marketing, product, engineering, and data science, shaping the guest journey and driving meaningful top-line impact. As the Senior Growth Marketing Lead, Membership, you’ll own the Lifecycle strategy and execution behind Airbnb’s membership and incentive programs. You’ll join a high-performing team focused on building deeply personalized lifecycle experiences powered by insights, data, and real-time guest signals.

The difference you will make: 

You'll lead personalized email and push programs that help guests discover and get the most value from membership benefits and incentive offers. You’ll partner with Creative, Brand Marketing, Business Operations, MarTech, MarOps, Analytics, Finance, Data Science, Product, and PgM to build a roadmap grounded in guest insights, experimentation, dynamic content, and ML/AI-based decisioning. 

You’ll bring strong strategic thinking, analytical rigor, and technical depth to turn insights into action. You’ll set clear priorities, align cross-functional partners, and ensure high-quality execution—while acting as a culture carrier who fosters a positive, collaborative, growth-minded team environment.

A typical day: 

• Own lifecycle strategy across the full member journey: awareness, progression, incentive redemption, and re-engagement - executed primarily through email and push.
• Partner with global business teams to translate membership benefits and promotional moments into effective member journeys and campaigns. 
• Use segmentation, behavioral triggers, personalization, and automation to improve targeting, relevance, and campaign performance.
• Partner with Analytics and Data Science on segmentation, incrementality, and campaign performance — translating findings into leadership-ready recommendations.
• Partner with Finance and Business Operations on incentive cost modeling, redemption forecasting, and program economics to balance growth with profitability.
• Utilize performance insights to create recommendations and improvements to the lifecycle strategy. Present recommendations to key cross-functional stakeholders and executives.
• Manage a structured experimentation roadmap across messaging, audiences, timing, and channel mix to drive continuous program improvement.
• Develop clear briefs that articulate campaign goals and technical, data, creative, and audience requirements.
• Collaborate with Creative, Product, Engineering, and Marketing teams to deliver high-quality member experiences across channels.
• Present strategy, performance insights, and roadmap recommendations to key cross-functional stakeholders and executives.

Your expertise:   

• 15+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-commerce environments with a track record of high-impact work.
• 9+ years experience in lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing
• Exceptional prioritization and project management skills, with a demonstrated track record in developing and executing workplans,  managing multiple workstreams and delivering high-quality execution.
• Work autonomously, learning tools and systems quickly and proactively moving work forward.
• Thrives in ambiguity and change, showing resilience, adaptability, and steady leadership in a fast-paced tech environment.
• Proven ability to influence cross-functional roadmaps and present strategy and results clearly to senior leadership. 
• Strong analytical mindset with experience in experimentation, performance measurement, and campaign optimization.
• Ability to balance growth objectives with customer experience and brand considerations.
• Deep experience with CRM platforms, marketing automation systems, and AI-enabled personalization capabilities.
• A positive, collaborative culture carrier, bringing curiosity, optimism, and passion for lifecycle marketing to the broader team.

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from. 

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [email protected]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. 

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.