Senior Manager, Acquisition Marketing Analytics

We are seeking a strategic and highly analytical Senior Acquisition Marketing Analytics Manager to lead measurement and performance insights across our customer acquisition efforts. This role will oversee a team of analysts, and serve as the strategic thought partner to Marketing leadership on attribution, forecasting, new customer quality, impact measurement, and testing roadmaps.  Your insights will directly inform budget allocation, channel investment decisions, and long-term customer growth strategy.

• Lead a team of data analysts, covering topics across the customer acquisition funnel
• Deliver clear, data-driven insights and recommendations to senior leadership
• Own and evolve attribution frameworks across digital and offline channels
• Develop incrementality and impact measurement strategies across channels
• Manage and optimize MMP integrations (e.g., AppsFlyer) to ensure accurate performance tracking
• Partner with internal marketing and external agency teams to validate tracking, resolve discrepancies, and improve signal quality
• Build and maintain acquisition forecasting models to support budget allocation and scenario planning
• Define and measure new customer quality metrics

• 7+ years of experience in data & analytics
• 5+ years of experience in marketing analytics, growth analytics, or acquisition strategy
• 3+ years of experience managing or mentoring analysts
• Deep experience with acquisition measurement across a broad media mix
• Hands-on experience with MMP platforms (AppsFlyer strongly preferred)
• Experience working with agency partners and external vendors
• Proven experience building forecasting models and measuring incrementality
• Technical Skills
  • Advanced SQL
  • Tableau (strongly preferred) or similar BI tool
  • Excel
  • Python (preferred for modeling, automation, or statistical analysis)
• Soft Skills
  • Exceptional communicator with experience presenting to senior leadership
  • Ability to influence cross-functional partners (Marketing, Finance, Product)
  • Comfortable balancing hands-on work with team leadership

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote

The typical salary range for this position is $160,000 to $210,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. 

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.

Date Posted: March 4th, 2026