Senior Manager, Executive Keynote Content

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
About the Role:
We're looking for strategic, creative, and collaborative storyteller to join our Executive Keynotes team as Senior Manager, Executive Keynote Content. In this role, you'll contribute to the development of high-impact keynote content for senior executive speakers at our most high-profile events. You'll work closely with the VP of Executive Keynotes and cross-functional partners to bring to life compelling narratives that showcase our vision, innovation, and customer success - helping to shape the way we show up on the global stage.
This role sits within the Executive Keynotes team and is focused exclusively on content: message development, storytelling, structure, scripting, and visual narrative.
What You'll Do:

• Develop keynote content for senior executive speakers, from outlines and scripts to story arcs and speaker notes
• Collaborate with the VP of Executive Keynotes to align each presentation with broader messaging strategy and business priorities
• Translate complex ideas into clear, engaging storytelling that resonates with enterprise audiences across industries
• Craft outlines, scripts, speaker notes, and visual storytelling elements (in partnership with keynotes, design, and brand teams)
• Partner with teams across marketing, comms, customer marketing, product, and creative to gather inputs and ensure message alignment
• Lead and participate in content reviews and executive prep sessions to fine-tune delivery and messaging
• Support mainstage keynotes in-person at tier-1 events, globally (domestic and international travel)
• Stay informed on emerging trends, customer proof points, and product innovation to support relevant, forward-looking content

Qualifications
What You'll Bring:

• 5-8 years of experience in content development, executive communications, or narrative storytelling - ideally in a B2B tech environment
• A proven track record of crafting keynote-level narratives for senior leaders
• Strong writing, editing, and synthesis skills - able to move from raw input to polished, speaker-ready content
• Ability to collaborate effectively with senior stakeholders and cross-functional teams
• Strong grasp of storytelling structure, audience engagement, and business messaging
• High attention to detail, with an instinct for pacing, tone, and storytelling structure
• Calm under pressure, with a detail-oriented approach and the ability to manage multiple deadlines
• Passion for technology, business transformation, and inspiring storytelling

Bonus Points For:

• Familiarity with enterprise technology, SaaS, or AI-driven transformation
• Experience supporting executive speakers at major conferences or product launch events
• Background in journalism, strategic comms, or presentation storytelling

Travel required:

• ~25% Domestic and international travel to support mainstage keynotes at tier-1 events

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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