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Lead and scale the product marketing function at ChowNow, focusing on strategic direction and high-impact execution for product launches and brand positioning.
About Us:
ChowNow is one of the leading players in off-premise restaurant technology. As takeout becomes a vital revenue stream for independent restaurants, our platform helps owners focus on what they do best—serving great food—by offering solutions across the entire digital dining experience. From building branded websites and mobile apps, to powering online orders, managing menus, consolidating delivery, and running targeted marketing, we give restaurants the tools to grow on their own terms.
We support over 20,000 restaurants across North America, helping process $1B+ in gross food sales while saving our partners over $700M in third-party commission fees. Through our white-label ordering solutions, a growing demand network (including Google, Yelp, Apple, and Snap), and a diner-friendly marketplace, we empower independent restaurants to own their customer relationships and avoid inflated pricing and fees charged by 3rd party delivery apps like Uber and Doordash.
Founded in 2012, we’ve navigated rapid growth and transformation—from startup roots through the pandemic boom—and are now beginning an exciting new era under our CEO, Kanika Soni. As we evolve with new leadership and cutting-edge tools, we’re deepening our commitment to helping local restaurants thrive in the digital economy.
About the Position:
As the Senior Manager, Product Marketing, you'll lead and scale our product marketing function—strengthening how our products are positioned, launched, and adopted in-market. You will set strategic direction for product marketing while partnering closely with our Product Marketing Manager to deliver high-impact execution.
This role is central to ChowNow’s 2026 roadmap. You will play a critical role in upcoming product releases and brand overhaul. You will focus on building durable frameworks and ensuring consistent, high-quality go-to-market execution across the portfolio.
This is a leadership role for a strategic operator who can elevate the function—bringing clarity, rigor, and scale to how ChowNow tells its product story.
You'll report directly to the Head of Marketing. This position will have no direct reports.
This is a remote role based in the United States. Please note: ChowNow is not eligible to employ in every state and the recruiting team will confirm location and eligibility before moving past initial stages.
WHAT WE LOVE ABOUT YOU:
You put restaurants first. You deeply understand the importance of local restaurants and put them at the center of everything you do. You aim to help them not only survive but thrive.
You celebrate diversity. You recognize that diversity and inclusivity matter. You’re committed to progress, which means everyone gets the support and resources they need, no matter who they are. You have an ability to listen to other team members' ideas and can thrive in an environment that embraces individuality. Everyone’s voice counts.
You raise your hand. You consistently go above and beyond what is asked of you. You help your peers accomplish their tasks while also excelling at accomplishing your own. When you have a smart idea, you raise your hand and share it.
You keep reaching. You set clear ambitious goals. You don’t allow yourself to become complacent with where you’re at and what you’ve done, so you seek out new opportunities and challenges.
Specifically You Will:
- Evolve ChowNow’s product marketing strategy, frameworks, and operating model
- Set portfolio-level positioning and messaging direction across products and packages
- Partner with and support the Product Marketing Manager on launch execution and ongoing initiatives
- Own go-to-market planning for major upcoming releases
- Establish scalable launch playbooks, templates, and best practices in partnership with Enablement
- Define and maintain core narratives, value propositions, and competitive positioning
- Partner with Product to shape roadmap framing, validation, and market readiness
- Translate product capabilities into outcome-driven messaging for restaurant owners and prospects
- Partner with Sales and RevOps on enablement, adoption, and pipeline impact
- Collaborate with Lifecycle, Content, and CRO/Web on integrated storytelling and activation
- Lead competitive intelligence, win/loss insights, and market research
- Establish reporting to measure launch performance, adoption, and revenue contribution
- Serve as a senior marketing voice in cross-functional planning and prioritization
Within 30 days, you'll...
- Complete ChowNow New Hire Onboarding Experience
- Rapidly ramp on ChowNow’s products, customers, GTM strategy, and April launch priorities
- Partner closely with the Product Marketing Manager to support post launch execution and enablement
- Review existing positioning, messaging, and launch assets to identify immediate optimization opportunities
- Build strong working relationships with Product, Sales, Lifecycle, and Growth leaders
- Establish clear operating rhythm and decision-making framework for the Product Marketing team
- Ensure sales and customer-facing teams are fully equipped for launch and early adoption
Within 60 days, you'll...
- Lead post-launch analysis and optimization based on market feedback and performance data
- Refine and standardize product marketing frameworks, templates, and playbooks
- Strengthen portfolio-level positioning and packaging strategy
- Begin shaping H2 brand and product overhaul strategy in partnership with leadership
- Coach and support PMM execution through clear prioritization and feedback
- Improve cross-functional alignment around product priorities and GTM planning
Within 90 days you'll...
- Demonstrate measurable improvement in launch adoption, expansion, or pipeline contribution
- Establish scalable operating systems for product launches and ongoing GTM motions
- Deliver a clear, documented roadmap for H2 positioning and portfolio evolution
- Elevate consistency and quality of product storytelling across channels
You Should Apply If You Have:
- 5-8+ years of product marketing experience in B2B SaaS, marketplace, or technology environments
- Proven success leading and scaling product marketing teams or functions
- Strong experience guiding launches while enabling high-performing individual contributors
- Deep expertise in positioning, messaging, and competitive differentiation
- Solid understanding of sales enablement, lifecycle activation, and funnel performance
- Experience partnering closely with Product, Sales, and RevOps
- Ability to balance strategic leadership with hands-on support when needed
- Strong analytical and storytelling skills
- Comfort operating in high-accountability, fast-moving environments
- Motivation to build durable systems that compound over time
About Our Benefits:
- Estimated Base Salary: $120,000- $150,000 (depending on candidate experience and location)
- Ongoing training and growth opportunities.
- A "Best Place to Work" winner multiple times where we focus on creating a great employee experience.
- Rock solid medical, dental, and vision plans.
- Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
- Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life
- 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
- 401(k) Matching
- Employer-contributing student loan assistance program or continuing education reimbursement program
- Employee Stock Incentive Plan.
- Pet insurance for your fur babies
- Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
- Enough freedom to spread your wings while still holding you accountable.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties and skills required.
As one of ChowNow’s core values, “Celebrates Diversity”, we are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. We are committed to developing a barrier-free recruitment process and work environment, if you require any accommodation, please let us know at your earliest convenience and we’ll work with you to meet your accessibility needs.
Information Regarding Recruiting Scams: ChowNow does not engage in outreach to prospective candidates by text message about employment opportunities, interviews, or employment offers, and we do not make job offers after only one interview. ChowNow does not ask candidates to submit sensitive personal information (Passport details, banking information, etc.) as part of the interview process. ChowNow employment offers are made by a ChowNow Talent Acquisition team member with a @chownow.com email address only. ChowNow does not ask candidates to provide funds to the company for onboarding, equipment, or supplies. If you receive an employment inquiry or employment offer from a non @chownow.com email address, consider it spam.
Read here about your California privacy rights.
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Top Skills
B2B Saas
Product Marketing
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