At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!
Constant Contact is building an AI-native marketing organization in the SMB software space. This role sits at the center of driving integrated media as a growth engine across brand and performance.
As Senior Manager, Integrated Media, you will own the strategy and execution of integrated media campaigns across YouTube, Connected TV (CTV), Linear TV, and supporting digital channels, with a clear mandate: drive incremental demand, expand reach, and deliver measurable gross adds at efficient CAC.
This is not a campaign management role. You will architect media strategy, connect creative and data into a unified system, and leverage AI-enabled optimization tools to scale performance. Your leverage is not volume; it is judgment, systems thinking, and the ability to translate insight into growth.
If you thrive at the intersection of brand storytelling and performance rigor, and can turn media into a scalable growth engine, this role was written for you.
Strategy & Planning- Own media strategies, Video channels driving awareness, consideration, and conversion
- Define channel roles and contribution to gross adds and revenue
- Build cross-channel investment strategies grounded in CAC, LTV, and incrementality
- Identify new demand through audience, channel, and creative opportunities
- Execute across YouTube, CTV/OTT, and Linear TV
- Negotiate network, PMP deals, direct partnerships, and premium inventory access
- Manage budgets to hit trial, gross add, and CAC targets
- Leverage AI tools for bidding while maintaining strategic control
- Own experimentation across creative, audiences, and channel mix
- Leverage AI systems to accelerate learning and budget allocation
- Distinguish incremental gains vs attribution shifts
- Scale high-performing strategies efficiently
- Partner with Creative to ensure assets drive engagement and conversion
- Translate performance into creative direction and testing plans
- Continuously improve hooks, messaging, and conversion drivers
- Own contribution to trials, gross adds, and CAC
- Partner on MMM, MTA, and incrementality frameworks
- Align platform metrics to business outcomes
- Collaborate across Growth, Creative, Product, and Analytics
- 6+ years in video media buying, growth, or performance marketing
- Deep experience with YouTube and CTV/OTT platforms
- Proven ability to manage and scale multi-million-dollar budgets with clear accountability to performance outcomes
- Strong command of video measurement methodologies including view-through attribution, brand lift studies, and cross-channel reach/frequency.
- Strong understanding of CAC, LTV, and funnel metrics
- Ability to translate data into strategy and execution
- You think about growth systems, not channels
- You understand that brand drives performance and performance validates brand
- You can connect creative, media, and data into a unified strategy
- You are comfortable operating in ambiguity and building structure
- You focus on incremental business impact, not vanity metrics
The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.
Why You’ll Love Us:
- We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
- Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
- You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
- A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.
Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [email protected].
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
At Constant Contact, we respect personnel privacy and are committed to protecting the personal information we obtain and maintain from both current, former, and prospective employees. We maintain this Personnel Global Privacy Notice (this “Notice”) in compliance with applicable privacy laws, including the California Consumer Privacy Act (the “CCPA”) and the UK General Data Protection Regulation (collectively, the “Data Protection Laws”). Click here for a full copy of our General Personnel Privacy Notice.
Notice to Recruiters and Staffing Agencies:
Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
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