Senior Marketing Communications Specialist – Content Writer

LOCATION: Hybrid – 8 days a month in the office (see locations on the posting)

OVERVIEW

The Senior Marketing Communications Specialist, Content Writer is responsible for creating, editing, and producing short- and long-form content and copy to support campaign production, lead generation, and thought leadership for the UpToDate and Medi-Span product suites within the Wolters Kluwer Health Division. This role creates high‑impact content that supports demand generation, brand awareness, customer engagement, and thought leadership for the UpToDate and Medi‑Span product suites.  

Operating as part of an internal agency team, the Senior Specialist works independently with minimal guidance, solves complex communication challenges, and contributes expertise to cross-functional partners across marketing, product, and customer success. The role requires sound judgment, the ability to analyze information from multiple sources, and the communication skills necessary to explain nuanced or sensitive topics while building alignment among stakeholders. 

RESPONSIBILITIES

• Creates clear, engaging, creative copy across a variety of short- and long-form mediums (eBooks, whitepapers, emails, ads, social, video, web, etc.) in line with program briefs to support key campaign and business goals. 

• Apply best practices in messaging, narrative structure, and B2B content strategy while remaining aware of competitor positioning and market dynamics. 

• Translate complex healthcare and technology concepts into engaging, accessible content tailored to clinicians, payers, technologists, and executive audiences. 

• Independently manage multiple concurrent projects, deadlines, and priorities in a fast‑paced environment. 

• Adheres to brand and style guidelines; supports internal guide maintenance and knowledge-sharing. 

• Collaborate with marketing, design, product, and internal subject matter experts to define content needs and ensure alignment with brand guidelines and strategic priorities. 

• Uses AI-powered tools (Jasper, Grammarly) to explore new ways to efficiently produce and atomize content assets, while keeping the human at the center of the writing process. 

• Understands and continually learns about emerging healthcare technologies and target audiences (providers, health insurance, digital technology, pharmacy, etc.) to support effective, tailored copy. 

• Proactively generates new content ideas, identifies opportunities for content reuse and optimization, and seeks creative solutions to project blockers. 

QUALIFICATIONS

Education: Bachelor’s degree in marketing, communications, or relevant field. 

Experience:

• 4+ years of copy and content writing experience, preferably for B2B audiences 

• Healthcare, technology, and/or agency experience strongly preferred 

• Experience with AI tools for content creation, planning, and support 

• Experience with project management software 

Other Knowledge, Skills, Abilities or Certifications:   

• Demonstrate an ability to produce compelling, professional, engaging copy to support business goals 

• Creative, outside-the-box thinking that can help push copy boundaries while appealing to executive audiences and healthcare professionals 

• A constructive, curious, and learning mentality, especially in new content processes and an evolving healthcare industry 

• Experience interviewing experts and producing thought leadership, preferred 

• Demonstrate communication skills and professionalism to interface with peers, internal experts, and executives 

• Strong problem-solving, analytical, and decision-making skills 

• Able to work independently and in collaboration with teammates 

• Excellent follow-through, time management skills, and attention to detail 

• Able to provide copy samples at request 

TRAVEL: 5%

#LI-Hybrid

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Compensation range listed is based on primary location of the position.  Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. 

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.