Point C is a National third-party administrator (TPA) with local market presence that delivers customized self-funded benefit programs. Our commitment and partnership means thinking beyond the typical solutions in the market – to do more for clients – and take them beyond the standard “Point A to Point B.” We have researched the most effective cost containment strategies and are driving down the cost of plans with innovative solutions such as, network and payment integrity, pharmacy benefits and care management. There are many companies with a mission. We are a mission with a company.
The Senior Marketing Manager will play a pivotal role in growing the Point C brand. This position will help maintain and enhance the Point C brand image and personality through digital and print media, events and sponsorships, collateral, and enablement for brokers, clients, and members. The Senior Marketing Manager will report directly to the Vice President of Marketing and work closely with other marketing staff and external agency teams.
Primary Responsibilities
- Develop and execute multi-channel marketing campaigns that generate awareness, drive engagement, and convert leads into opportunities
- Contribute to the strategy and content development of marketing campaigns, including thought leadership, case studies, and product positioning
- Support the Point C People team with internal comms and employee branding
- Analyze and optimize performance across all marketing channels, using data to inform decisions and improve ROI
- Collaborate with sales and operational teams to ensure strong alignment between marketing efforts and revenue goals
- Stay current on marketing trends and tools, bringing new ideas to enhance strategy and execution
Qualifications
- 5+ years of experience in B2B marketing with a focus on branding, content marketing, and communications
- Proven experience leading, developing, and executing brand awareness campaigns, marketing materials, internal communications, and sales enablement
- Hands-on experience with HubSpot (or similar platforms); HubSpot certification is a plus
- Strong independent worker that can take initiative as well as collaborate with teams, ability to prioritize multiple projects and requests at once
- Excellent communication and creative skills, with attention to detail are a must to succeed in this role
- Experience in healthcare, insurance, or highly regulated industries is a plus
Individual compensation will be commensurate with the candidate's experience and qualifications. Certain roles may be eligible for additional compensation, including bonuses, and merit increases. Additionally, certain roles have the opportunity to receive sales commissions that are based on the terms of the sales commission plan applicable to the role.
- Comprehensive medical, dental, vision, and life insurance coverage
- 401(k) retirement plan with employer match
- Health Savings Account (HSA) & Flexible Spending Accounts (FSAs)
- Paid time off (PTO) and disability leave
- Employee Assistance Program (EAP)
Equal Employment Opportunity: At Point C Health, we know we are better together. We value, respect, and protect the uniqueness each of us brings. Innovation flourishes by including all voices and makes our business—and our society—stronger. Point C Health is an equal opportunity employer and we are committed to providing equal opportunity in all of our employment practices, including selection, hiring, performance management, promotion, transfer, compensation, benefits, education, training, social, and recreational activities to all persons regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, genetic information, pregnancy, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, and military and veteran status, or any other protected status protected by local, state or federal law.
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