Senior Marketing Specialist

What you’ll do:

• Value Storytelling & Content Execution:
• Help articulate and elevate the value of the Instructure Partner Program through updated website pages, collateral, case studies, partner spotlights, and ecosystem-focused content.
• Work cross-functionally with Customer Success and Sales to identify partner success stories and turn them into compelling marketing assets.
• Support creation and refinement of messaging that resonates with edtech companies evaluating partnership opportunities.
• Program Execution & Cross-Team Enablement:
• Ensure marketing tasks and partner program activities are executed accurately, on time, and with high-quality follow-through.
• Collaborate with Sales to support outreach efforts, improve lead handoff, and equip teams with updated decks, one-pagers, and partner-facing materials.
• Coordinate with Customer Success to identify case study candidates, gather testimonials, and communicate partner value through shared assets.
• Maintain clear project plans, documentation, and timelines to keep all stakeholders aligned.
• Database Growth, Reach Expansion & Channel Diversification:
• Contribute to expanding our partner prospect database through list building, segmentation, data hygiene, and research-driven sourcing.
• Explore and test new channels to reach edtech companies—such as ecosystem showcases, targeted nurtures, social amplification, content syndication, webinars, or spotlight programs.
• Recommend creative approaches for improving engagement and widening the reach of our partner value proposition.
• Campaign & Event Support (Component of the Role):
• Execute partner marketing activities such as email programs, webinars, co-marketing efforts, and events—in alignment with established strategies and priorities.
• Support event planning and execution (virtual and in-person), managing logistics, promotion, communications, and follow-up tasks.
• Coordinate cross-functional contributors (Content, Sales, Product, Events, Ops) to ensure successful launches.
• Program Operations & Process Optimization:
• Manage operational components essential to partner marketing success: segmentation, list management, workflow setup, documentation, and process improvements.
• Keep systems organized and up-to-date to ensure smooth execution across all marketing activities.
• Manage external vendors supporting content, events, or digital programs.
• Performance Tracking, Analysis & Continuous Improvement:
• Monitor program and campaign performance using Marketo, Salesforce, Demandbase, Outreach, and internal reporting dashboards.
• Analyze results, partner engagement signals, and lead flow to identify opportunities for improvement.
• Recommend adjustments to tactics, channels, or assets based on insights and business needs.
• Proactively identify gaps or opportunities across operations, content, or processes—and propose solutions without waiting for instruction.

What you will need to know/have:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5–10+ years of experience in marketing execution, partner marketing, events, or demand gen—ideally in SaaS or edtech.
• Strong proficiency with Marketo (or equivalent) and working knowledge of campaign, nurture, or operational setup.
• Familiarity with Salesforce, ABM tools (Demandbase preferred), webinar platforms, and general martech components.
• Excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
• Strong analytical capabilities—comfortable interpreting data and translating insights into action.
• Demonstrated creativity in storytelling, content creation, event promotion, or channel experimentation.
• A proactive, self-starting mindset with the ability to take initiative, see what needs to be done, and drive work forward independently.

Get in on all the awesome at Instructure!

• We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
• Flexible schedules and a remote-friendly culture, with hybrid or onsite work options available in some regions for specific roles
• Generous time off, including local holidays and our annual company-wide “Dim the Lights” week in late December, when we encourage everyone to step back and recharge
• Comprehensive wellness programs and mental health support
• Annual learning and development stipends to support your growth
• The technology and tools you need to do your best work — typically a Mac, with PC options available in some locations
• Motivosity employee recognition program
• A culture rooted in inclusivity, support, and meaningful connection