Senior Media Manager

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.
Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love. As we continue to grow, we are excited to add a Senior Manager, Media to our global team.
OVERVIEW:
We are seeking an energetic and results-oriented Senior Media Manager to join our expanding regional marketing team to support the Middle East.
You will be key in providing governance and leadership over our media strategy across multiple markets, with a specific focus on driving brand awareness and sales across the region. You will work closely with internal SharkNinja teams and our Distributor media teams to ensure the successful delivery of media campaigns that deliver measurable results.
Here are some of the EXCITING things you'll get to do (RESPONSIBILITIES):
Leading Day-to-Day Media Management

• Provide guidance and governance to our distributor media team in the region, working collaboratively to deliver media strategies aligned with brand objectives and commercial goals for the Middle East region.

• Own the full funnel media strategy, defining campaign media objectives, aligning plans to commercial targets, setting budgets, and ensure alignment with overall marketing and sales strategies.

• Partner with internal stakeholders including; DTC, Marketplaces, Retail, Social, Marketing, IMC, Commercial and FP&A.

• Champion a full-funnel media approach, connecting brand and performance activation, working closely with performance teams to ensure insights, learning and optimisation opportunities are embedded across campaigns.

• Bring local nuance and consumer insight into media planning, working with internal teams, distributor teams, and agency.

• Oversee accurate and timely reporting of media campaign performance, ensuring that key metrics and insights are shared with relevant stakeholders (e.g., Data team, IMC team).

• Oversee media investment and agency delivery across channels including social, digital and video.

• Use marketing analytics tools to measure campaign performance, optimize ROI, and identify areas for improvement.

• Analyze complex data and translate insights into actionable recommendations that are accessible and understandable for the wider business.

• Stay updated on the latest advertising trends and technologies, recommending new media opportunities to enhance the effectiveness of future campaigns.

• Build and maintain strong relationships with media vendors and agencies to ensure successful campaign execution and continuous improvement.

ATTRIBUTES & SKILLS (REQUIREMENTS):

• Proven track record of developing and executing successful advertising campaigns, particularly in digital channels (paid search, social media advertising, etc.).

• Strong knowledge of various media platforms, particularly social.

• Experience in full-funnel marketing activation, with an understanding of how each part of the funnel contributes to overall campaign success.

• Familiarity with marketing analytics tools and platforms (e.g., Nielsen, DOMO, PowerBI) to track and measure campaign performance and ROI.

• Familiarity with AI solutions, including but not limited to ChatGPT and Claude.

• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with cross-functional teams (marketing, creative, sales, etc.).

• Experience in project management, with the ability to juggle multiple priorities and meet deadlines in a fast-paced environment.

• Knowledge of the small domestic appliance industry is a plus.

• Strong data analysis skills, with the ability to translate complex data into actionable insights for campaign optimization.

• A creative mindset and passion for developing engaging, innovative advertising

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field; a Master's degree is preferred.

• Experience with media agency management and execution

• Strong project management skills, with the ability to manage multiple campaigns simultaneously.

• Excellent written and verbal communication skills.

• Strong interpersonal and team management skills.

Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]