Leads Apartment List’s organic growth and creator programs to drive customer acquisition, product adoption, and brand reputation. Owns organic social, app store content, external distribution, creator partnerships, reputation management, SEO support, and AEO initiatives. Partners with product, content, paid discovery, communications, and renter growth teams to launch experiments, optimize creator and content performance, and measure results through registrations, leases, ROAS, and matched holdouts.
Who We Are
At Apartment List, we’re transforming how people rent—making it smarter, easier, and a lot less frustrating. Our platform has already matched over 1.4 million renters with their next home, while helping properties fill units with the right residents. Backed by strong growth and a big vision, we’re building the future of renting—and inviting bold thinkers to help us shape it!
Organic is how Apartment List grows without buying every visit, and in 2027 it becomes one connected program with a clear job: acquiring customers. The Senior Organic Growth and Creator Manager leads that program on three fronts. You’ll use our own channels, external distribution and a creator audience to drive acquisition, partner with the product team on renter growth to launch and refine the product experiences that scale it, and manage our presence across the web so our reputation is positive and consistent. That reputation supports SEO and helps us lead in how AI engines describe and cite us. You’ll work with renter growth, the AI & Search Visibility lead, the content team, Strategic Communications and Paid Discovery. This is a build opportunity for someone who wants to set up the system and use AI tooling to make a lean team go far.
Use organic to drive customer acquisition
- Define our organic strategy, operating model, priorities, and measurement standards across all channels. Own organic social for Apartment List and Sunny on platforms like Instagram and Facebook, plus App Store content, and drive external distribution of our content beyond our own pages, measured on traffic, registrations, and leases, not just presence. Use AI tools and workflows to produce and adapt content faster without growing headcount in step.
- Architect a creator strategy program that scales acquisition. Build and run a creator program across Apartment List and Sunny that taps creator audiences, supplies the content that scales our paid social acquisition toward its ROAS targets, and maximizes efficiency. Partner with Paid Discovery on which creator content gets paid or whitelisted support, with clear ownership of spend and relationships. Manage that spend with rigor to overall impact and returns from the program, and drive measurement and experimentation to optimize its effectiveness.
Accelerate acquisition with product
- Influence direction with the product team on renter growth. Launch and refine new product experiences that drive customer acquisition scale, and own the organic side of each: the content, distribution and creator work that gets renters to try the product and keep using it.
- Expand metro by metro. Work with the renter growth team and the content team as city-level content grows, own organic product activation, and read each program against matched holdouts to see what works.
Own our reputation and authority
- Keep our presence positive and consistent. Manage our organic presence across the platforms where renters and AI engines look, contribute to communities like Reddit, and use the creator network to share and engage with our content and encourage genuine reviews. Work with Strategic Communications on a steady flow of product and research coverage, and make the trade-offs between reputation and performance goals explicit.
- Support SEO and lead in AEO. Make sure reputation and authority signals support the organic channels where they matter, including SEO, and help Apartment List lead in AEO, in partnership with our AI & Search Visibility lead.
Must-haves
- 8+ years or equivalent experience in organic social, community, or content marketing, including owning strategy and results across more than one channel (for example, social, community, app store or site content) at a consumer or marketplace brand, measured on traffic or registrations and not only engagement.
- Experience building or running a creator or influencer program, including relationships, briefs, and quality, with content used to drive paid social performance.
- Experience driving adoption of new products or features through marketing, working closely with product or growth teams and refining experiences from performance data.
- Experience owning & driving a brand’s presence and reputation across multiple platforms, including communities and review sites.
- Hands-on fluency with AI content and creative tools, including using automation or agents to scale production.
- Experience measuring organic work against business outcomes, using holdouts, matched tests, or similar methods.
- Experience working with content or SEO teams so social, community, and reputation work supports site content and search performance.
Nice-to-haves
- Early experience with AEO or with how brands show up in AI-generated answers.
- Experience in a two-sided marketplace, or a company with distinct B2C and B2B audiences.
- Experience building a brand’s presence on Reddit or similar communities.
- Experience with App Store listing optimization.
Here's the Pay Range:
At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. Total compensation for this role includes base salary, performance bonus, and equity. OTE (On-Target Earnings) varies by location tier:
- Tier 1: $170,200 - $206,320 OTE (including $149,800 - $181,500 base salary) + equity
- Tier 2: $157,400 - $190,800 OTE (including $138,500 - $167,900 base salary) + equity
- Tier 3: $133,800 - $162,200 OTE (including $117,700 - $142,700 base salary) + equity
This reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer.
We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.
#LI-Remote
Here's what's in it for you (full-time US based employees only; does not apply to contract roles):
- Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable)
- Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents
- Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly “recharge” days, and a week-long holiday break
- Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable)
- Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses
- Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services
- 401k Plan: To support you in your individual retirement goals
- Homeownership & Mortgage Savings: Access exclusive mortgage rates up to 1% below retail lenders and free 1:1 expert guidance.
- Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups
- Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission
- Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development
- Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business
- Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes
- At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.
As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. #LIRemote
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