Senior Paid Search Specialist

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

We are seeking a Senior Paid Search Specialist who can confidently roll up their sleeves to execute campaign development, performance optimizations, and client reporting. You will be responsible for contributing to client strategy, overseeing performance, collaborating with teammates, and ensuring flawless execution of paid search campaigns from end to end.
The role requires a combination of hands-on ad management as well as client communication. You will be entrusted with a significant level of autonomy to make informed operational decisions based on your knowledge of the Google Ads ecosystem. You will leverage your experience to position campaigns for success and find creative solutions to problems. The ideal candidate thrives in platform, can distill data into actionable performance insights and recommendations, and knows how to turn strategy into measurable results. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.

RESPONSIBILITIES

• Client Strategy
• Partner with Search team members on paid search strategy and performance discussions.
• Proactively identify areas for optimization and innovation across accounts.
• Campaign Management & Execution
• Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.
• Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360.
• Monitor performance across search platforms and provide proactive optimizations and recommendations to ensure KPIs are met.
• Translate insights into actionable next steps that drive measurable client impact.
• Team Collaboration 
• Collaborate with internal teams to ensure campaign execution aligns with client objectives. 
• Manage day to day tasks and responsibilities utilizing the team’s project management platform. 
• Analysis & Reporting
• Deliver clear, data-driven performance reports and insights to clients.
• Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends.
• Ensure accuracy, consistency, and timeliness of reporting.

QUALIFICATIONS

• 3+ years of relevant paid search experience
• Hands-on experience in managing monthly campaign budgets of $100k+
• Meticulous attention to detail.
• Experience with Google Ads and Google Ads Editor

Preferred but not required:

• Experience with Google Shopping, Demand Gen, and Performance Max
• Experience with Microsoft Ads, SA360, and Google Analytics

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, Pet Insurance, and more!!

SALARY RANGE

The salary range for this role is $70,000 - $90,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

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