Manage Google Ads and Microsoft Ads campaigns for B2B lead generation with monthly budgets exceeding $100,000. Optimize performance against CPL, MQL, SQL, and pipeline targets; reduce wasted spend; manage pacing and testing; maintain GA4 and Google Tag Manager tracking; and deliver recurring performance reports. The role requires proactive ownership, detailed analysis, PPC expertise, and experience using AI to improve campaign optimization.
Digital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We’re an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team – employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and we have implemented initiatives to ensure we’re engaging our team and empowering every member to succeed.
Role overview
We're hiring a part-time contract Senior Search Strategist to manage Google Ads and Microsoft Ads (Bing) for B2B lead generation, with budgets over $100k+ per month. The role is measured on outcomes: CPL, MQLs, SQLs, and pipeline.
What you'll do
- Manage Google Ads and Microsoft Ads (Bing) campaigns
- Optimize campaigns to CPL, MQLs, c/MQL, SQLs, and pipeline.
- Identify and eliminate wasted spend and optimization opportunities to improve CTR, landing page conversion rate, etc.
- Manage budgets and pacing to hit targets.
- Maintain a hypothesis testing log of ongoing experiments and results
- Set up and maintain tracking in GA4 and Google Tag Manager.
- Weekly, monthly, and Quarterly reporting on performance against Leads, CPL, MQL, SQL and pipeline targets.
- Ensure campaign structure, targeting, bidding, budgets, and messaging align with best practices
- Weekly optimizations to ensure campaign performance improves MoM
Requirements
- 7–10 years of PPC experience.
- Experience managing budgets over $100k per month.
- B2B lead generation experience.
- Google Ads and Microsoft Ads (Bing).
- GA4 and Google Tag Manager.
- Track record of optimizing to MQLs, SQLs, and pipeline.
- Track record of eliminating wasted spend and hitting targets.
- Currently leveraging AI to identify inefficiencies, inform optimizations, and increase the speed and quality of output.
- Extremely detail-oriented.
- Incredibly proactive and take ownership of outcomes, not just inputs
Nice to have
- B2B SaaS experience.Salesforce (SFDC) experience
Benefits
Hourly: $60-$85/hour
Hours: 40-50 hours per month
Similar Jobs
Artificial Intelligence • Fintech • Software • Travel
Develop and implement data science strategies for machine learning applications including lead scoring, churn modeling, pricing, personalization, and fraud detection. Own end-to-end initiatives spanning data analysis, feature engineering, model training, inference, and monitoring. Collaborate with engineering, infrastructure, analytics, and business teams to deliver measurable impact, improve data capabilities, and communicate findings to technical and non-technical stakeholders.
Top Skills:
Machine LearningNumpyPandasPythonScikit-LearnSnowflakeSQLStatistical ModelingStreamlit
Artificial Intelligence • Fintech • Software • Travel
The Senior Data Analyst will lead metrics definition, reporting, statistical analysis, experimentation, dashboard management, and pricing analytics. The role involves building data pipelines, collaborating with data engineers on data assets and feature stores, investigating complex business questions, and translating analytical findings into strategic recommendations for product, pricing, and senior leadership. Strong SQL, statistics, econometrics, communication, and cross-functional collaboration skills are essential.
Top Skills:
AmplitudeLookerSnowflakeSQL
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Build and maintain CrowdStrike’s golden-image platform and automated pipelines across Linux, macOS, and Windows. Develop Python automation for image builds, validation, drift detection, and testing; manage infrastructure as code with Ansible, Packer, and Terraform; integrate Jenkins, GitLab CI, and Artifactory; and support image lifecycle operations. The role includes troubleshooting production issues, security hardening, compliance collaboration, documentation, cross-team partnership, and participation in on-call rotations.
Top Skills:
AnsibleApple Business ManagerArtifactoryAwx/TowerCis BenchmarksDepFalcon SensorGitlab CiJenkinsKubernetesKvmLinuxmacOSMacos MdmPackerPythonStigTerraformVMwareWindows
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
