Senior PPC Specialist

Overview:
Two Barrels is looking for an accomplished Senior PPC Specialist to join our digital marketing team. Our ideal candidate will need to be half statistician, half mad scientist and 100 percent proficient in the dark art of paid search. This is a remote position. Our main office is in Spokane WA, and we have satellite offices in Austin TX and Salt Lake City UT.
At Two Barrels, we manage and launch a wide number of PPC campaigns (some national, some local) for many of our brands. We're looking for someone who wants to create and test new experiments, help us expand into more social channels, and take chances while also being mindful of CPAs and spend levels. That said, what makes this a truly unique PPC position is that developing winning strategies is more important than budget restrictions. You'll have all the resources and time you need to put a campaign deep in the black.
Location:
Remote | Spokane - Austin - SLC |
Duration:
Full Time
Wage:
Up to $120,000/year
Responsibilities:

• Launch, manage, experiment, and find successful solutions for multiple paid search campaigns on Google, MS Ads and other platforms.
• Set and manage PPC and paid media budgets
• Strategize to set priorities for how to make the greatest impact, create projects based on those priorities, and align with key players to complete those projects.
• Effectively use and manage analytics platforms; understand and adjust required tracking parameters, tags, and other pixels.
• Report on metrics, goals and other paid initiatives, and the relationship between these metrics and our priorities.
• Be able to effectively work with writers, designers, and developers to guide the creation of stunning landing pages, ads and lead funnels.
• Be a subject matter expert in product meetings

Minimum Qualifications:

• 7+ years' experience managing PPC/paid media campaigns as a full-time role
• Proven experience successfully managing high budget PPC accounts.
• Extensive Google/MS Ads & GA4 experience are a must.
• Social advertising experience with Meta, Linkedin, Reddit & Twitter.
• Knowledge of programmatic advertising vendors
• Outstanding ability to think creatively, and identify and resolve problems
• Strong ability to research, analyze, and propose keywords for campaigns
• Demonstrable ability using a variety of analytics tools including Google Analytics as well as internal reporting tools
• College degree, preferably Marketing related
• Experience with GTM is a big plus. Same with Matomo.

Why you might like this job:
You've never worked with people who are so prepared and motivated to increase conversions and improve ROAS. You like coming up with creative ideas and have been waiting for the chance to try them. Plus, you have the insane opportunity to launch and refine national and local campaigns at will. This is the opportunity you've been searching for.
#BI-Remote
Benefits:

• Great Wage & Success Meetings with your manager
• Work From Home comfort package & company provided equipment
• 22 days paid time off annually, PLUS 4 paid holidays
• Up to 5% 401k employer matching through Fidelity
• 100% employer-paid medical, dental and vision for employees
• Maternity and Paternity Leave
• Flexible hours
• Coffee shop next door
• Crappy parking? Oh, I mean a cool downtown location for easy public transportation options...