itD is seeking a Senior Product Manager to lead the strategy and execution of our SEO, Generative Engine Optimization (GEO), and App Store Optimization (ASO) initiatives. This role will help shape how the company is discovered across traditional search engines, AI-powered search experiences, conversational platforms, and app marketplaces.
The ideal candidate will drive the companys digital discoverability strategy by optimizing content and experiences for emerging generative AI platforms while continuing to strengthen organic search performance. This individual will partner closely with business, design, UX, engineering, and executive stakeholders to define product vision, prioritize investments, and deliver measurable business outcomes.
We are looking for a Product Manager who understands AI-powered search and discoverability and can help shape AI-native ways of working across the organization.
This is a highly visible role requiring strong product leadership, strategic thinking, and the ability to influence cross-functional teams across both business and technology organizations.
Key Responsibilities:
Product Strategy & Leadership:
- Define and maintain companys SEO, GEO, and ASO product strategy, identifying opportunities to drive traffic, engagement, and digital growth.
- Partner with executive stakeholders to align priorities, balance competing business needs, and establish a clear product vision.
- Collaborate with Product Management peers to drive best practices across digital channels and assess cross-channel impacts.
- Identify opportunities where AI can materially improve customer experiences, content discoverability, experimentation velocity, and measurable roadmap outcomes.
SEO, ASO, and AI-Search Discoverability:
- Own discoverability strategy across traditional search, generative AI experiences, conversational platforms, and app marketplaces.
- Own discoverability strategy across traditional search, generative AI experiences, conversational platforms, and app marketplaces.
- Develop and execute strategies that improve visibility within generative AI platforms and conversational search experiences, including ChatGPT, Gemini, Perplexity, and voice assistants.
- Monitor how AI-powered search engines interpret, summarize, and surface companys content, and continuously refine optimization strategies.
- Define and track GEO-specific success metrics, including AI-driven traffic, engagement, and brand visibility across AI-generated experiences.
- Stay current on emerging AI search technologies, trends, tools, and industry best practices.
Roadmap & Delivery:
- Own and prioritize the SEO/GEO product roadmap, partnering with business stakeholders to identify opportunities and define implementation strategies.
- Lead initiatives from concept through launch, working closely with internal engineering teams and external vendors.
- Manage SEO/GEO-related incident triage, issue resolution, and backlog prioritization.
- Maintain a healthy and well-groomed backlog of user stories and requirements.
- Partner with engineering and vendors to evaluate technical solutions and resolve implementation challenges.
Performance, Insights & Continuous Improvement:
- Analyze quantitative and qualitative data to identify opportunities for product enhancements and roadmap investments.
- Monitor industry trends across SEO, GEO, ASO, digital experiences, tools, and emerging technologies.
- Create scalable processes, templates, and frameworks to improve operational efficiency and delivery consistency.
- Drive continuous improvement through research, experimentation, competitive analysis, and performance insights.
Vendor Management:
- Manage and collaborate with key SEO and discoverability partners, including BrightEdge, Botify, Yext, Ayima, AddStructure (BazaarVoice), Gummicube, Optiversal, and other strategic vendors.
Required Skills & Experience:
- Strong experience developing and executing SEO strategies that drive measurable organic growth for large consumer-facing digital platforms.
- Demonstrated experience optimizing content and experiences for generative AI engines and conversational search platforms.
- Understanding of large language models (LLMs), prompt engineering concepts, and their impact on digital discoverability.
- Strong knowledge of SEO, GEO, technical SEO, and local search principles.
- Demonstrated hands-on experience using AI tools, reusable skills, and agentic workflows to accelerate product discovery, decision-making, prototyping, and delivery.
- Proven ability to build or scale AI-enabled solutions, automations, or operating models that drive measurable business outcomes, operational efficiency, or team productivity.
- Experience leveraging data and analytics to drive product decisions and measure performance.
- Proven ability to influence stakeholders and lead cross-functional teams in a highly collaborative environment.
- Strong communication, presentation, and negotiation skills.
- Experience working within Agile development environments, including sprint planning, backlog management, and release processes.
- Hands-on experience with Jira and Agile product management practices.
- Ability to thrive in a fast-paced environment with shifting priorities and multiple stakeholders.
- Self-starter with strong organizational and execution skills.
Preferred Qualifications:
- Experience with App Store Optimization (ASO).
- Experience measuring and analyzing AI-driven search performance, conversational traffic, or AI referral channels.
- Deep understanding of the retail, beauty, or ecommerce customer experience.
- Experience launching GEO-specific initiatives focused on AI discoverability and conversational search experiences.
Education & Experience:
- Bachelor's degree required.
Company Description
About itD: We are part of a new generation of consulting and software development company that blends diversity, innovation, and integrity with real business results. Our structure rejects any strong hierarchy, empowering us to deliver excellent results. We are a woman- and minority-led firm. Every day, we challenge ourselves to be considerate, fair and to re-think what great outcomes mean for our customers. This permeates down to how we approach every interaction, on every project, for every client. You’ll thrive here if you are a dynamic self-starter, a difference-maker or someone who wants to deliver great results, without constraints.
The itD Digital Experience: Joining us means you’ll be part of our global community, you have a say about your own career journey, and you’ll get a chance to give back to causes that matter. You will experience working with Fortune 500 companies and high-performance teams across numerous industries. itD offers our employees excellent benefits such as medical, dental, vision, life insurance, paid holidays, 401K + matching, networking & career learning and development programs. We are growing and we want to see you grow! Visit https://itdtech.com/careers to learn more about what working at itD can mean for you.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. itD is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please contact us at [email protected] and let us know the nature of your request and your contact information.
Additional Info
Dynamic environment in a culture of respect, empowerment and recognition for a job well done, apply today!
itD Austin, Texas, USA Office
108 Wild Basin Rd, Austin, Texas, United States, 78746 3468
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