Develop and execute traditional and AI-search SEO strategies to increase organic visibility, local presence, qualified leads, and signed cases. Responsibilities include technical, on-page, off-page, local, and content optimization; keyword and entity research; structured data implementation; backlink and competitor analysis; AI citation monitoring; performance reporting; and resolving crawlability, indexing, speed, and Core Web Vitals issues. Collaborate with writers, attorneys, developers, and marketing leaders while staying current on search trends and legal advertising requirements.
We are a prominent and growing Personal Injury Law Firm in Newport Beach seeking an experienced, data-driven SEO & AI Search Specialist to grow organic visibility, local presence, and qualified leads across traditional and AI-powered search.
The ideal candidate understands modern SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), AIO (AI Optimization), LLMO, and emerging AI-search trends, while maintaining a strong foundation in technical, content, and local SEO.
The ideal candidate understands modern SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), AIO (AI Optimization), LLMO, and emerging AI-search trends, while maintaining a strong foundation in technical, content, and local SEO.
Responsibilities:
- Plan and execute on-page, off-page, technical, local, and AI-search optimization strategies.
- Optimize service pages, location pages, blogs, FAQs, metadata, internal linking, and site structure for traditional search and AI-generated results.
- Improve visibility across Google Search, AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Copilot, and other emerging search platforms.
- Conduct keyword, topic, entity, semantic, conversational, and search-intent research focused on high-converting personal injury terms.
- Build topical authority and strengthen E-E-A-T, entity, and knowledge graph signals, particularly for legal/YMYL content.
- Manage local SEO, including Google Business Profiles, reviews, citations, directories, Yelp, Avvo, and location-page optimization.
- Implement and maintain structured data/schema markup and other technical signals that improve search-engine and AI understanding.
- Collaborate with writers, attorneys, developers, and marketing staff to create SEO- and AI-focused content strategies.
- Monitor competitors, content gaps, backlinks, brand mentions, AI citations, and search visibility.
- Track and report on rankings, organic traffic, AI referral traffic, leads, conversions, and signed-case performance.
- Identify and resolve technical SEO issues involving crawlability, indexation, site speed, Core Web Vitals, redirects, canonicalization, and structured data.
- Support link building, digital PR, backlink audits, and other white-hat authority-building efforts.
- Stay current with Google algorithm updates, AI-search developments, emerging search technologies, and legal advertising requirements.
Qualifications:
- 2+ years of hands-on SEO experience; legal, personal injury, or other competitive YMYL experience preferred.
- Strong understanding of traditional SEO and modern concepts including AEO, GEO, AIO, LLMO, entity SEO, semantic search, and AI search optimization.
- Working knowledge of WordPress, GA4, Google Search Console, Google Business Profile, Semrush, Ahrefs, BrightLocal, Moz, or similar tools.
- Experience with local SEO, Google Business Profile optimization, citations, reviews, and multi-location search.
- Understanding of technical SEO, including HTML/CSS, crawling, indexing, structured data, Core Web Vitals, and site architecture.
- Familiarity with AI-powered search platforms such as ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews.
- Proven ability to increase organic visibility, qualified traffic, leads, and conversions.
- Strong analytical skills and the ability to turn search data into clear recommendations and action plans.
- Comfortable working cross-functionally with writers, attorneys, developers, and marketing leadership.
- Knowledge of legal content or legal advertising guidelines is a plus.
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
About
Avrek Law Firm is a trusted and highly regarded personal injury attorney. With a focus on achieving justice for their clients, they provide aggressive and thoughtful legal representation. If you have been injured in an accident caused by someone else's negligence, Avrek Law Firm is here to help you navigate through the legal process. Their experienced team understands the challenges faced by injured victims during this difficult time, as powerful private interests often stack the legal system against them. Avrek Law Firm levels the playing field by fighting for fair compensation for your injuries. They have a track record of success, having secured over $1 billion for their clients. Most importantly, they work on a contingency basis, meaning you won't pay anything until they win your case. Contact Avrek Law Firm today for a free consultation and let them fight for the justice you deserve.
Similar Jobs
Aerospace • Artificial Intelligence • Machine Learning • Robotics • Software
Designs and produces proposal documents, presentations, graphics, infographics, and bid materials. Translates complex technical information into clear visual stories, maintains templates and design systems, coordinates document production and quality checks, tracks revisions and submission requirements, and supports final digital and print delivery. Collaborates with proposal managers, business development teams, and technical experts while improving production workflows and supporting customer-facing materials.
Top Skills:
Adobe AcrobatAdobe Creative CloudAdobe IllustratorAdobe IndesignAdobe PhotoshopPdf
Aerospace • Artificial Intelligence • Machine Learning • Robotics • Software
Leads internal communications for enterprise priorities, organizational change, M&A integrations, organizational updates, and People programs. Develops employee messaging, FAQs, presentations, manager toolkits, intranet content, and leadership communications. Manages communication plans, timelines, stakeholders, approvals, and multiple workstreams while anticipating employee concerns, synthesizing feedback, and advising leaders on communication risks and solutions.
Top Skills:
ExcelMicrosoft 365PowerPointSharepointTeamsWord
Fintech • Information Technology • Software • Financial Services
Own end-to-end network reliability across data centers, AWS, and GCP, including routing, switching, DNS, load balancing, service mesh, VPNs, circuits, and cross-connects. Automate network configuration with Ansible, Terraform, GitOps, CI validation, and IPAM. Engineer failover, observability, security hardening, client connectivity, and Kubernetes ingress while participating in an interrupt-contained on-call rotation.
Top Skills:
AnsibleAWSBgpCisco Ios-XeDnsElkEnvoyGCPGitopsGrafanaHaproxyInfrahubIpamKubernetesNautobotNetboxNginxPalo AltoPanoramaPrometheusTerraformTlsVpn
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
