SEO Strategist

Join Aya Healthcare, winner of multiple Top Workplace awards!

We're seeking a motivated SEO Strategist to join our fast-paced marketing team and help drive organic growth across multiple healthcare brands and websites under the Aya Healthcare umbrella. This role offers an exceptional opportunity to gain comprehensive corporate SEO experience while working alongside industry-leading professionals. Reporting into the SEO Manager, you'll be working on SEO initiatives across several distinct brands, creating a dynamic, agency-like environment where you'll accelerate your learning and make an immediate impact. As search continues to evolve with AI-powered experiences and Generative Engine Optimization (GEO), you'll be at the forefront of implementing cutting-edge strategies in the healthcare staffing industry. 

Who We Are: 

We’re a $8+ billion, rapidly growing workforce solutions provider in the healthcare industry. We deliver tech-enabled services that help healthcare organizations meet and manage their contingent labor needs. We build and manage tech-enabled marketplaces for national and local healthcare talent and deliver contingent labor management solutions through our proprietary software platform.

At Aya, we’re obsessed with creating exceptional experiences for our clients, clinicians and employees. In fact, we put employee satisfaction above all else. Our team members are responsible for incomparable customer experience and we know that happy employees are critical to maintaining happy clients. We foster an entrepreneurial, high-energy, low-bureaucracy culture and value innovative thinking and creative problem solving. We embrace diversity in thought and backgrounds unified by a commitment to high achievement. When you join Aya, you’ll be surrounded by teammates who care about you as an individual and leaders who will help you grow both personally and professionally.

Responsibilities: 

• Assist in managing core web properties SEO initiatives, including site architecture, keyword research, on-page optimization, content publishing (primarily on WordPress), and content optimization across multiple brands and websites within the Aya Healthcare portfolio 
• Work with editorial and marketing teams to drive SEO in content creation using Hub & Spoke Content Strategy, and conduct keyword research and analysis to identify high-value target keywords that competitors may be ranking for 
• Apply best practices in Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) framework to ensure content quality and search visibility 
• Work with content team to develop high-quality content to address keyword needs and content gaps in site structure, optimizing for both traditional search and emerging AI-powered search experiences 
• Collaborate with web development teams to ensure SEO best practices are properly implemented throughout website content and technical infrastructure 
• Establish workflows for website auditing, editing, and sunsetting outdated and underperforming content to reduce index bloat and improve site health 
• Use web analytics, keyword research, and competitive insights to identify content opportunities such as AI Overviews that will contribute to traffic growth and website engagement 
• Monitor, maintain, and build programs that grow quality inbound links through strategic backlinking outreach, and continuously identify internal linking opportunities 
• Regularly monitor KPIs, success metrics, and other analytics to gauge SEO health, and track, report, and analyze organic website analytics to inform strategy 
• Evangelize the importance of SEO throughout the organization and stay current with the latest SEO trends, algorithm updates, Core Web Vitals, mobile usability standards, and AI/GEO developments 

Required Qualifications:

• 2+ years of Search Engine Optimization (SEO) experience, preferably in multi-brand environments 
• BS/BA degree in Marketing, Communications, Business, or related field 
• Technical SEO knowledge with strong analytical capabilities and data-driven decision-making skills 
• Experience working with popular SEO tools including Google Search Console, Screaming Frog, SEMrush, and WordPress  
• Familiarity with structured data implementation, specifically Schema.org JSON-LD markup 
• Experience with website analysis using Google Analytics and other analytics platforms, plus comfort with internal reporting tools 
• Demonstrated interest in AI applications for SEO and emerging search technologies like Generative Engine Optimization (GEO) 
• Proficiency in conducting comprehensive keyword research and competitive analysis to inform content strategy 
• Ability to help create, optimize, and publish SEO-focused content that balances user intent with technical best practices 
• Experience implementing and managing technical SEO elements including site architecture and structured data 
• Strong collaboration skills to work effectively across editorial, development, and marketing teams 
• Data analysis capabilities to track performance metrics, identify trends, and make strategic recommendations 
• Self-motivated learner who stays current with evolving search algorithms and AI-driven search experiences 

What We Offer: 

• Free premium medical, dental, life and vision insurance 
• Generous 401(k) match 
• Aya also offers other benefits to those that are eligible and where required by applicable law, including reimbursements and discretionary bonuses 
• Aya provides paid sick leave in accordance with all applicable state, federal, and local laws. Aya’s general sick leave policy is that employees accrue one hour of paid sick leave for every 30 hours worked. However, to the extent any provisions of the statement above conflict with any applicable paid sick leave laws, the applicable paid sick leave laws are controlling 
• Celebrations! We hit our goals and reward ourselves.  
• Company-sponsored virtual events, happy hours and team-building activities are always on the horizon — plus, you get a special treat on your birthday! 
• Unlimited DTO — we believe in time off!  
• Virtual yoga, meditation or boot camp classes offered daily 

Compensation: Aya reasonably anticipates the pay scale for this position to be $31.25 to $38.46 hourly, which equates to $65,000 to $80,000 annually.

The pay scale for this position may vary if applicant possesses experience outside of what Aya reasonably anticipates for this position. Bonuses are subject to the role and your manager’s discretion. 

Aya is an Equal Opportunity Employer (EEO), including Disability / Vets, and welcomes all to apply. Please click here for our EEO policy.