Social Engagement Manager

OUR MISSION

At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.

ABOUT US

Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower you to orchestrate, manage and monitor your workflows across any application, service or server — in the cloud or on premises — with confidence and control. 

Redwood’s global team of automation experts and customer success engineers provide solutions and world-class support designed to give you the freedom and time to imagine and define your future. Get out of the weeds and see the forest, with Redwood Software.

CORE VALUES

One Team. One Redwood

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT

As the Social Engagement Manager, you will strengthen Redwood’s brand credibility and drive discoverability across modern AI-indexed search ecosystems by leading our social media, community engagement and video storytelling strategy. You will own Redwood’s presence across LinkedIn, YouTube, Reddit, Quora and other relevant communities, ensuring the company’s thought leadership becomes prominently referenced, cited and surfaced through AI-driven search. You will activate employee advocates, build relationships with influencers and SAP community voices and fuel GTM momentum by elevating Redwood’s expertise in finance automation, cloud workloads and SAP modernization. Your work will directly shape our public narrative, expand brand reach and contribute to pipeline generation.

Social strategy and community presence

• Maintain a consistent and engaging presence across LinkedIn, YouTube, Reddit, Quora and relevant technical communities.
  
• Develop and manage a YouTube content strategy aligned to GTM campaigns and thought leadership, collaborating closely with Product Marketing, Content and Web teams.
  
• Tailor content and engagement approaches for each platform (e.g., YouTube community posts, shorts, playlists; Reddit/Quora threads; AMAs) to reach technical audiences and support new logo growth and expansion pipeline.
  
• Ensure social and community activity aligns with demand generation rhythms, product launches and pipeline goals.
  
• Seed and actively participate in SAP community discussions—especially around PI/PO migration—positioning JSCAPE as a secure, SAP-endorsed alternative.
  
• Build and execute a localized engagement approach for the DACH region in partnership with local advocates, influencers and SAP-focused LinkedIn groups.

Advocacy and influencer relations

• Activate employees—especially ELT members—as brand ambassadors by equipping them with messaging, content and tools to share authentically.
  
• Identify and engage key industry influencers and community groups to expand Redwood’s reach and credibility, surfacing opportunities for paid amplification.
  
• Build relationships with influencers and industry voices to co-create YouTube videos, podcast clips and social content aligned to thought leadership themes.
  
• Engage SAP community influencers, partners and customer advocates to amplify Redwood’s SAP-endorsed positioning and modernization narrative.
  
• Implement unified employee-facing messaging to ensure public engagement reflects Command of the Message principles.

AI search optimization

• Partner with SEO, Content and Product Marketing to position Redwood’s expertise in locations where AI engines source insights (YouTube, Reddit, Quora, Stack Overflow, Medium and industry forums).
  
• Seed and sustain credible, high-value conversations in public/semi-public digital communities so Redwood’s insights are frequently referenced in AI training sources.
  
• Identify emerging conversations gaining traction in AI-indexed environments and activate employee, influencer, or partner participation.
  
• Collaborate with Content and Web teams to optimize metadata, structure and interlinking for AI discovery, snippet retrieval and topic authority.
  
• Track and report new indicators of success—AI search share of voice, inclusion in AI-generated results and content visibility across LLM-indexed ecosystems.
  
• Reinforce Redwood’s SAP Endorsed App authority across public conversations and ensure certification is consistently cited.

Community insights and feedback loop

• Monitor sentiment, audience discussions and engagement patterns to inform GTM messaging, Product insights and content priorities.
  
• Identify high-performing conversations suitable for amplification through Paid, Web, or influencer channels.
  
• Track conversations across YouTube comments, finance ops communities, DevOps groups and cloud-focused forums to shape future positioning and narrative direction.

Success metrics

• Growth in social engagement, share of voice, employee advocacy participation, influencer reach, AI search visibility and conversation inclusion.

YOUR EXPERIENCE

• 5+ years in social media strategy, community building, influencer relations or digital brand roles within the automation space and B2B SaaS/enterprise technology.
  
• Demonstrated success driving engagement across LinkedIn, YouTube, Reddit, Quora and/or technical communities.
  
• Strong understanding of AI-indexed search ecosystems (YouTube, Reddit, Quora, Stack Overflow) and how authority is established in AI-driven discovery.
  
• Experience activating employee advocacy programs and equipping executives with messaging that aligns to GTM priorities.
  
• Proven ability to build relationships with influencers, advocates and industry voices to co-create high-value content.
  
• Familiarity with SAP ecosystems, SAP community behavior, or SAP modernization narratives (highly preferred).
  
• Experience supporting GTM teams, demand generation motions and product-aligned storytelling.
  
• Strong copywriting skills across formats (social posts, scripts, thought leadership, short-form video prompts).
  
• Analytical mindset with experience reporting on social KPIs, community engagement patterns and share-of-voice metrics.
  
• Comfortable navigating fast-moving GTM environments and collaborating with Content, Product Marketing, SEO and Web teams.
  
• Must be able to work ET or CT hours.