Social Media & Community Manager

Sleep is one of healthcare’s biggest blind spots. Access is slow, confusing and uneven, and millions of people who need help never get it. Sunrise exists to change that.

Born from pioneering research on mandibular jaw movement, we built a chin-based sleep test that reinvented how sleep disorders can be diagnosed from home. That breakthrough has evolved into a full sleep-health platform: advanced diagnostic and treatment technology paired with clinical care delivered directly to patients’ homes through Dreem Health in all 50 U.S. states.

Across the U.S. and Europe, our 100+ clinicians, engineers and operators share one mission: make high-quality sleep care accessible to everyone. Backed by more than $50M, we’re taking on one of healthcare’s biggest challenges: the 1+ billion people worldwide who still can’t get the sleep care they need.

We’re hiring a Social Media & Community Manager to execute and scale the organic social presence and online community across Dreem Health, our virtual sleep clinic helping people get the care they need to sleep better.

This is a high-energy, highly creative role with a high degree of ownership reporting directly to the Director of Brand & Communications, operating at the intersection of:

• Content Creation: Turning brand strategy into engaging, platform-native content (short-form videos, graphics, carousels, copy).
• Community Building: Creating meaningful engagement with patients (existing and prospective), clinicians, and partners across platforms.

You’ll be the day-to-day engine behind our social presence, ensuring our brand feels human,  credible, visually compelling, and alive across every platform.

If you’re energized by the intersection of wellness and storytelling and you care deeply about building meaningful communities, creating content people actually want to engage with, and designing visuals that bring ideas to life, this job is for you. Our channels are currently a blank slate and ready to be built and populated from the ground up.

• Own and execute day-to-day organic social publishing copy, photo, graphics, and video across LinkedIn, Instagram, TikTok, Facebook, Reddit, Trustpilot, Google Reviews, and emerging platforms.
• Translate the Director’s brand positioning and messaging frameworks into compelling, platform-native content tailored to each target audience.
• Create content hands-on, including copy, short-form video, carousels, graphics, and light motion assets, using modern tools and AI to move fast and iterate quickly.
• Actively manage and grow our online community by engaging with comments, DMs, reviews, and relevant discussions.
• Identify and test new formats, trends, and creative approaches while maintaining brand consistency and credibility.
• Track social and community performance metrics, delivering clear monthly insights, learnings, and recommendations to the Director.
• Collaborate cross-functionally with clinical, marketing, and partnerships teams to turn expertise, patient stories, and product updates into engaging content.
• Support reputation management efforts by ensuring thoughtful, timely responses across review platforms.

• Bachelor’s degree in Marketing, Communications, Design, or a related field.
• 2–4 years of experience in social media, content creation, or community management - ideally in a fast-growing and mission-driven company.
• Strong creative instincts and a sharp eye for design and visual storytelling.
• Experience creating short-form video content and platform-native assets (Reels, TikTok, LinkedIn posts, etc.).
• Ability to turn complex topics (especially clinical information) into simple, engaging, trustworthy content.
• Comfort using modern tools and AI (e.g., Canva, Figma, ChatGPT, MidJourney…).
• Deep understanding of social media platforms and what performs natively on each.
• Continually keeping a pulse on emerging social media trends (on existing platforms, and new media); making strategic recommendations for what Dreem should try.
• High energy, creativity, curiosity, and a strong bias toward action and experimentation.
• Genuine interest in sleep, health, and helping people better understand and improve their well-being.

At Sunrise Group, we keep things clear and simple ✨, value trust and collaboration 🤝, and lead with optimism and compassion 🌞. These values guide everything we do. 

Compensation

$65,000 - $75,000 

We hire humans, not bullet points. Don’t meet every single qualification? That’s okay. We care more about who you are than what’s on your CV. We’re looking for people who are curious, resourceful, and ready to roll up their sleeves — especially if you’re excited about building something new in healthcare. So if you think you could make an impact here, reach out to us.