This role involves developing and executing social media strategies to enhance brand awareness, community engagement, and pipeline growth across various platforms, while measuring success through analytics.
Flosum is hiring a Social Media Manager who will own and elevate our brand presence across social channels. This is not a "post a few times a week" role. We are looking for a strategic, creative, and metrics-driven leader who will be the key driver of brand awareness, community engagement, and pipeline generation through social. You will shape how Flosum shows up online — building meaningful connections with both end users and executives, and turning our social presence into a measurable growth engine.
- Own Flosum's social media strategy end-to-end across LinkedIn, X, YouTube, and emerging platforms.
- Drive brand awareness by crafting compelling narratives that position Flosum as a category leader.
- Engage at least 500 net-new people into the Flosum ecosystem each month through creative, authentic outreach and content.
- Build and execute targeted engagement plans for our top 10,000 priority accounts, ensuring meaningful touchpoints with both practitioners and executives.
- Lead thought leadership programs in partnership with our executives, ghostwriting and amplifying high-impact content that resonates with the Salesforce DevOps community.
- Design and launch creative contests, campaigns, and community activations that spark conversation and grow our audience.
- Generate significant qualified pipeline from social channels, partnering closely with sales and demand gen to convert engagement into opportunities.
- Engage daily with users, customers, partners, and executives — making Flosum's social presence feel human, responsive, and indispensable.
- Measure, report, and optimize against KPIs including reach, engagement, follower growth, account penetration, and sourced/influenced pipeline.
RequirementsWhat We're Looking For
- 4+ years managing social media for a B2B SaaS or technology brand, ideally in DevOps, Salesforce ecosystem, or enterprise software.
- Proven track record of building audiences from the ground up and driving measurable business impact — not just vanity metrics.
- Strong creative instincts: you can spot a trend, write a sharp post, and build a contest concept that actually gets people talking.
- Experience engaging executive audiences and translating technical topics into thought leadership.
- Demonstrated ability to source pipeline from social channels and collaborate effectively with sales and demand gen teams.
- Data-fluent — comfortable using analytics tools (Sprout, Hootsuite, LinkedIn Analytics, GA4) to inform strategy.
- Hungry, scrappy, and ready to make a trajectory-changing impact at a fast-growing company.
Flosum is the leading native Salesforce DevOps platform trusted by enterprises worldwide. You'll join a team where your work is visible, your impact is measurable, and your creativity directly shapes how the market sees us.
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