Social Media Manager - Brand & Content (Remote - US)

Essential Functions

• In addition to working in accordance with appropriate conduct and behavioral standards, specific responsibilities of this role include: 
• Own and execute Nextech’s social media strategy across Instagram, LinkedIn, TikTok, Facebook, and YouTube. 
• Produce content end-to-end, writing, design (light), short-form video editing, and posting.  
• Develop platform-specific content tailored for higher engagement, including reels, video clips, graphics, and thought leadership content. 
• Work closely with internal content creators, subject matter experts, and key opinion leaders to translate technical or specialty-specific topics into accessible, engaging social content.  
• Plan and maintain the social editorial calendar, ensuring alignment with campaigns, events, industry trends, and product priorities.  
• Support Nextech’s brand voice and visual identity, ensuring consistency across all content. 
• Collaborate with marketing, events, product marketing, and communications on integrated campaigns, product moments, and industry storytelling.  
• Create and publish real-time content during key events (with support from onsite or remote teams). 
• Monitor and report on social performance, identifying trends, insights, and optimization opportunities; build monthly dashboards.  
• Stay current on emerging social trends in healthcare, aesthetics, and the broader digital landscape, proactively recommending new formats or platform approaches.   

Minimum Requirements

• 5-7 years of hands-on social media experience managing brand channels (agency or in-house).
• Demonstrated ability to produce content independently – writing, basic design, and video editing.
• Strong understanding of platform trends, best practices, and social storytelling across B2B and B2C environments.
• Experience using tools such as Canva, CapCut, Social listening/reporting, Monday.com, or similar.
• Excellent writing skills and a strong ability to adapt tone and messaging.
• Strong project management skills.
• Self-starter who thrives in a fast-paced environment with minimal direction.

Preferred Qualifications

• Experience in specialty care, aesthetics, dermatology, ophthalmology, or healthcare technology.
• Experience developing content that simplifies medical/technical topics.
• Skilled in short-form video production (cutting clips, adding captions, transitions, etc.).
• Understanding of social analytics and growth strategies.
• Experience with paid social a plus.  

Work Environment/Physical Demands

• Remote work environment. 
• Periodic long-distance travel may be required for major events. 
• Collaborates via virtual meetings, chats, and cross-functional working sessions.
• Activities require a significant amount of sitting at office and work desks and in front of a computer monitor.