Lead DTC social media strategy, content execution, team management, and paid and organic performance optimization across multiple platforms. Drive customer acquisition, retention, engagement, conversions, and revenue while maintaining brand consistency. Oversee content planning, publishing, analytics, testing, trend evaluation, cross-functional collaboration, and workflow efficiency.
This is a remote position.
We are looking for a Social Media Manager to lead and oversee the strategy, growth, and execution of our Direct-to-Consumer (DTC) social media initiatives. This role is responsible for building scalable, performance-driven social strategies that support customer acquisition, retention, and brand growth. The Social Media Manager will lead the social team, ensure alignment with DTC business goals, and drive measurable results such as increased traffic, leads, subscribers, engagement, and revenue across multiple platforms.
This role serves as the leader for DTC social marketing efforts, combining creative direction with analytical decision-making while fostering innovation, accountability, and excellence within the team.
Key Responsibilities
- Lead the development and execution of DTC-focused social media strategies aligned with customer acquisition, retention, and revenue goals.
- Provide leadership, direction, and coaching to the social media team to ensure consistent, high-quality output.
- Oversee content planning, creation, scheduling, and publishing across platforms, including Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging channels.
- Manage and optimize paid and organic social initiatives, tracking performance against DTC KPIs such as engagement, CTR, conversions, and ROAS.
- Ensure brand consistency, strong storytelling, and high-quality community engagement across all social channels.
- Coordinate the timely delivery of YouTube timestamps, WordPress content, and supporting creative assets.
- Stay ahead of social and DTC trends, testing new formats, platforms, and growth strategies to improve reach and performance.
- Collaborate closely with DTC managers, creatives, and marketing peers to align social strategies with broader campaigns and launches.
- Drive accountability and workflow efficiency using Asana or other project management tools.
- Lead team syncs, strategic planning sessions, and cross-functional meetings as needed.
Requirements
- 3+ years of proven leadership experience in social media management, preferably within a DTC brand, agency, or fast-paced growth environment.
- Expertise in Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms.
- Strong creative and strategic thinking skills with a track record of delivering measurable growth.
- Demonstrated ability to manage, mentor, and lead a team to achieve ambitious goals.
- Skilled in balancing multiple projects and deadlines while maintaining quality.
- Excellent communication, problem-solving, and organizational skills.
- Solid understanding of paid and organic social media, including campaign development, analytics, testing, and performance optimization tied to business outcomes.
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent WFH setup
- Work schedule is in EST (Monday-Friday only)
- Opportunities for professional development and career advancement
Similar Jobs
Artificial Intelligence • Cloud • Software • Infrastructure as a Service (IaaS)
Own and scale Runpod’s affiliate program while consolidating creator and influencer partnerships into a performance-based growth channel. Responsibilities include recruiting and managing affiliates and creators, designing incentives, tracking signups and revenue in PartnerStack, developing partnership campaigns, supporting employee and executive content, managing contracts and payouts, and reporting performance to marketing leadership. The role works cross-functionally with Growth, Content, Product Marketing, DevRel, PR/Comms, Sales, and Marketing Operations.
Top Skills:
Analytics PlatformsAwinCRMDiscordHubspotLinkedInPartnerstackSlackTiktokXYoutube
Healthtech • Software
Build and lead the sales enablement function by designing onboarding, training, certification, and product education programs. Partner with Sales, Marketing, Customer Success, Professional Services, Product, and commercial leadership to address performance gaps, improve ramp time, increase quota attainment, and support retention. Own enablement technology, including LMS and HubSpot-related training, measure program outcomes, evolve the sales motion, and guide the growing enablement team.
Top Skills:
AIHubspotLmsSaaSShowpad
Insurance • Financial Services
Handles inbound cancellation calls and outbound lapse-recovery contacts for life insurance policyholders. The representative assesses customer needs, explains policy options, recommends coverage or payment solutions, documents interactions, maintains product knowledge, and meets contact-center KPIs for retention, call quality, resolution, attendance, and productivity. This is a remote, part-time Monday–Friday role requiring strong communication, customer service, and problem-solving skills.
Top Skills:
ExcelMicrosoft OutlookMicrosoft Word
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
