Social Media Manager

Key Responsibilities: 

Content Distribution & Channel Execution 

• Own day-to-day publishing across all platforms (Instagram, YouTube, Meta, X, LinkedIn)  

• Ensure content is properly adapted, formatted, and optimized for each channel  

• Maximize the reach of every asset by distributing it across all relevant platforms  

Platform Optimization & Strategy 

• Determine where and how content should be deployed to drive maximum engagement  

• Optimize posting strategy, timing, and format based on platform best practices  

• Stay current on platform changes, trends, and algorithms to continuously improve performance  

Performance Tracking & Insights 

• Monitor performance across all channels (reach, engagement, growth, retention)  

• Report on key metrics and provide actionable insights to inform strategy  

• Use data to refine distribution approach and improve overall channel effectiveness 

Education and Skill Requirements 

• 6+ years of experience managing or leading social media accounts for a brand or organization 

• Proven experience managing multi-platform social strategies (Instagram, YouTube, Meta, X, LinkedIn) 

• Strong understanding of platform optimization, algorithms, and content distribution strategies 

• Experience working with a mid-to-large sized brand with meaningful audience reach 

• Strong analytical skills with experience tracking and reporting on social performance metrics 

• Experience using social media management and analytics tools (native platforms, Sprout, Hootsuite, etc.) 

• Highly organized with the ability to manage multiple channels and priorities simultaneously 

• Strong communication and cross-functional collaboration skills 

• Alignment with BRCC’s mission and a strong understanding of our core audience 

• Willingness and ability to travel as needed 

Position Type/Expected Hours of Work/Physical Requirements 

This is a full-time position and may require long hours and may require weekend and nights work per events. 

• Travel Requirements: Occasional travel may be required (15-25%) 

• While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment. 

• Specific vision abilities required by this job include close vision requirements due to computer work. 

• Light to moderate lifting is required. 

• Ability to uphold the stress of traveling. 

• Regular, predictable attendance is required; including quarter-driven hours as business demands dictate. 

• Moderate noise (i.e. business office with computers, phone, and printers, light traffic). 

• Ability to work in a confined area. 

• Ability to sit at a computer terminal for an extended period of time. 

Other Duties  

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.