Social Media Specialist

Ludicrum is redefining iGaming, blending creativity with technology to deliver world-class gaming experiences. From marketing and product development to customer support and financial reporting, our teams are changing the game. Our vision is to create ultra-intuitive and engaging platforms to fuel growth through strategic partnerships and market expansion.

Our success is driven by core values deeply embedded in our culture. We believe in transparency, always being clear, open, and honest. We are goal-focused, relentlessly pursuing our targets. Adaptability is key: we embrace change and use it to excel. Kaizen guides us, as we continuously improve, test, and refine. 

With a dynamic and collaborative culture and fast career growth, our 250+ global team thrives!

As a Social Media Specialist you'll own the day-to-day execution of a leading iGaming brand's social media presence across all key platforms. You'll work at the intersection of content strategy, internet culture, and creator collaboration, turning brand direction into platform-native content that drives visibility, engagement, and brand recall. This is a role for someone who lives and breathes social media, thrives in fast-moving environments, and knows how to turn a trending moment into a brand opportunity.

• Plan, coordinate, and maintain content calendars across all active social media platforms, ensuring timely publishing aligned with campaigns, sports events, and real-time opportunities

• Execute platform-native content that reflects the brand's voice, visual direction, and channel-specific objectives

• Monitor social media trends, internet culture, and sports moments — identifying and acting on reactive content opportunities before they pass

• Coordinate creator collaborations, managing content deliverables and communication with influencers and external partners

• Support the identification and evaluation of creators based on audience relevance, content quality, and brand fit

• Drive community interaction and audience engagement across platforms in a way that authentically reflects the brand's tone and positioning

• Monitor and analyse social media performance across reach, engagement, audience growth, and brand-related signals — translating insights into actionable recommendations

• Support the development and maintenance of reporting systems, tracking structures, and performance dashboards

• Coordinate with design, copy, acquisition, and external partners to ensure smooth and timely execution of social media initiatives

• Proven experience managing and executing social media activity for brands, preferably within sports, entertainment, gaming, or betting-related industries

• Strong understanding of Instagram, TikTok, X, YouTube, Facebook, and emerging platform trends

• Deep knowledge of platform-native content formats, audience behaviour, and engagement mechanics, with hands-on experience in reactive, meme-based, and entertainment-first strategies

• Experience coordinating influencer marketing and creator ecosystems, with a proven ability to move fast on trends, sports moments, and live events

• Strong grasp of internet culture, meme formats, and entertainment-driven social content, with the ability to translate cultural moments into brand opportunities quickly

• Ability to analyse social media metrics and derive actionable insights, using social media management, analytics, and creator tracking tools

• Strong organisational, communication, and collaboration skills, with the ability to manage multiple priorities across cross-functional teams

• Professional working proficiency in English
  

• Familiarity with graphic design, short-form video editing, or creative production tools (Canva, Adobe Creative Suite, Premiere Pro, CapCut)

• Understanding of betting, gaming, esports, or sports entertainment audiences

• Interest in sports, especially football and regional sports culture within SEA markets
  

• Flexible and Remote Working: Work from anywhere, supporting your work-life balance.

• Equipment provided: We’ll set you up with a laptop, headphones, and mouse so you’re ready to work comfortably.

• Career Growth: We’re committed to your development, offering training and advancement opportunities.

• Performance Recognition: Earn raises and career progression opportunities based on a quarterly performance review and a constructive feedback cycle.

• Health and Fitness Benefits: Receive fitness reimbursements from day one, and after one year of employment, gain access to a health budget to support your well-being.

• Self Development Budget: Invest in your growth through online courses and professional learning opportunities.

• Extra Paid Annual Leave: Enjoy 22 days of vacation, with an additional day added for each year of employment, up to a maximum of 26 days.

• Special Birthday Perk: Take your birthday off after a year of employment to celebrate!

Apply today! Submit your resume in English and join us in creating unforgettable experiences. 
We can’t wait to hear from you!

All CVs are reviewed by our human recruitment team.