Social Media Community Specialist (Reddit, Twitter/X)

Who are we?

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

About the Role

Cohere is seeking a creative Social Media Community Specialist to build and engage communities on X (Twitter) and Reddit. This intermediate individual contributor role is perfect for a digital storyteller passionate about bringing together audiences interested in AI and ML in a way that strengthens Cohere’s brand identity and technical credibility in the AI space.

Key Responsibilities

• Create and post content tailored to each platform (X, Reddit) that will resonate with audiences interested in AI modelling and technology, ensuring a consistent yet platform-specific brand voice.

• Be the voice of Cohere in communities on Reddit and X where AI models are debated, dissected, and discussed. Champion Cohere’s “Sovereign AI” approach and positioning.

• Create a variety of content types, including text, visuals, and videos, optimized for social media engagement.

• Stay ahead of trends and leverage AI tools for content ideation, generation, and performance analysis.

• Collaborate with cross-functional teams (Design, Marketing, Product) to align content with broader company social campaigns and product launches.

• Monitor social media analytics to refine content approaches and enhance audience engagement.
  

What We're Looking For

• Experience: 3-5 years in community curation and content creation on X and Reddit, with a strong portfolio showcasing platform-specific strategies and audience growth at a tech company or similar organization.

• Creativity: Ability to produce engaging content that stands out in a crowded digital landscape–from end to end, including copywriting and asset creation.

• Strategic thinking: Skill in analyzing trends, audience behavior, and performance to inform decisions.

• Adaptability: Comfort experimenting on new platforms and adjusting strategies based on emerging trends and technologies.

• Collaboration: Excellent teamwork skills, with the ability to work closely with designers, writers, marketers, PR, and product teams.

• Ecosystem Knowledge: Proven ability to engage and interact with technical and developer communities with confidence and credibility

• AI curiosity: Interest in leveraging AI tools for content creation and optimization, even without prior experience.
  

Why Cohere?

• Impactful work: Shape the voice of a leading AI company and engage with a global audience of tech enthusiasts, business leaders, and AI experts.

• Innovative environment: Join a team that values creativity, experimentation, and staying ahead of digital trends.

• Growth opportunities: Be part of a growing team with opportunities to explore new platforms and strategies.

• Flexible culture: Enjoy remote work flexibility and a collaborative, supportive atmosphere.
  

Bonus Points

• Experience with AI-powered content tools.

• Familiarity with analytics tools for tracking social media performance.

• A finger on the pulse of social trends, AI trends, and experience creating multimedia content.

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

Full-Time Employees at Cohere enjoy these Perks:

🤝 An open and inclusive culture and work environment 

🧑‍💻 Work closely with a team on the cutting edge of AI research 

🍽 Weekly lunch stipend, in-office lunches & snacks

🦷 Full health and dental benefits, including a separate budget to take care of your mental health 

🐣 100% Parental Leave top-up for up to 6 months

🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement

🏙 Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend

✈️ 6 weeks of vacation (30 working days!)