Sr. Demand Generation + Marketing Campaigns Manager

We’re pioneering open-source authorization solutions for scaling businesses tackling complex end-user permissions in zero-trust architectures. Our focus is on providing SpiceDB—the most mature open-source permissions database inspired by Google’s Zanzibar system—and building managed services that enable planet-scale production authorization services.

Our strategic approach to capital-raising has empowered us to efficiently utilize our $3.9M seed fund. We’ve developed SpiceDB, now the open source standard in authorization database technology, fortified our reputation as authorization experts, accelerated our open-source community growth, and are scaling revenue with robust enterprise products.

AuthZed is a fully remote company with employees across the US and Europe. We’re a hardworking group with a software-driven culture; even our sales team understands and loves our technology! We bring integrity to all our interactions, fostering confidence in decision making - trusting and respecting each voice on our team, every day.

• Agency: Everyone should have the capability, freedom, and confidence to bring about changes to our business and product. Organizational processes exist to clearly define our goals, but not restrict how progress is made.

• Collaboration: Success is defined in various dimensions and no single person can be an expert in all of them. Without valuing the opinions of others, finding compromises, and sharing mutual trust and respect, you cannot arrive at the best possible solution.

• Open-mindedness: Without asking questions, testing assumptions, and questioning our pre-existing biases we risk operating within an echo-chamber. We celebrate the representation of diverse perspectives and backgrounds as a catalyst for creating an inclusive work environment that everyone can appreciate.

AuthZed is seeking a Senior Demand Generation and Marketing Campaigns Manager to drive high-quality top-of-funnel growth and convert leads into engaged prospects and customers. This role owns the strategy, execution, and optimization of multi-channel marketing campaigns - including paid media, email programs, events, webinars, and nurture journeys - to build pipeline for our Sales team.

You will collaborate closely with Product Marketing, Design, Sales, and Operations to align on goals, execute effective campaigns, and report on performance. This is a key role shaping AuthZed’s growth engine.

Paid Media

• Build new and improve existing campaigns across paid search, paid social, programmatic display, ABM, and/or sponsored publisher channels

• Help manage paid digital strategy to assist in building sales pipeline by driving high quality leads to our Sales team

• Leverage the customer’s buyer’s journey to architect innovative multi-channel engagement programs that will lead customer prospects through the sales funnel (inquiry through closed-won)

Marketing Campaigns

• Manage marketing programs in HubSpot for email campaigns, event promotion, event follow up, drip email nurture series, webinars, and content

• Work closely with content and design teams to create landing pages for webinar, event registration and gated content

• Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them

• Analyze email, webinar, and campaign performance with an eye towards continuous improvement, and sharing insights across the team

• Create and orchestrate prospect-facing campaigns across multiple audiences and channels

• Create reports that measure the impact of your campaigns, and proactively recommend new tests and tactics to maximize their impact

• Build repeatable, scalable playbooks and processes that turn experiments and campaigns into predictable pipeline growth

• Work closely with sales to develop ABM specific campaigns targeted to region

Events

• Own the events calendar and manage sponsored events aligned with AuthZed’s ICP

• Lead event logistics, promotion, and post-event follow-up to maximize ROI

• Experience managing/planning/coordinating owned and third-party events

• Expert knowledge of HubSpot

• Experience working in a B2B software marketing team

• Experience with open source software, and/or the developer tools space is preferred

• Hands-on expertise in paid channels, lifecycle marketing, and multi-touch funnel optimization

• Understanding and experience working with high-touch sales and low-touch self-serve motions (emphasis on high-touch sales/Enterprise and Midmarket)

• Strong analytical skills and experience with marketing analytics tools and dashboards

Extra shine:

• Experience working in a startup environment.

• Confidence working autonomously.

• Having worked in a remote-first company.

• Opportunity to work with cutting-edge technology in a rapidly growing sector

• A supported environment where your ideas lead to real impact

• Competitive salary based on experience

• Stock options at an early-stage startup

• Comprehensive benefits including healthcare (US-based) and other insurance

• A full remote and flexible schedule to accommodate different timezones

• Twice-yearly travel for team offsites focused on team bonding, collaboration, and having fun!