Sr. Manager, Marketing Operations

The Senior Marketing Manager is responsible for planning, executing, and successfully delivering marketing initiatives within defined scope and timelines—ensuring alignment with Baylor Genetics’ strategic goals. This role manages multiple fast-moving projects at once, applying phased approaches, stage-gated workflows, and proactive stakeholder communication to keep teams aligned and projects on track.

The ideal candidate is a detail-oriented, proactive leader with proven expertise in marketing project management, digital tools, and integrated campaign execution. They thrive in dynamic environments, anticipate challenges, and excel at fostering alignment across cross-functional teams. This role will report to the Sr. Director, Marketing Ops, in Corporate Marketing & Communications

Education

· Bachelor’s degree in Management, Marketing, Business Administration, or related field.

· Project Management Professional (PMP), Agile, or Scrum certification (preferred).

· Advanced degree or relevant certifications in Marketing, Business Administration, or Brand Management a plus.

Experience

· 8+ years of proven experience managing marketing projects from inception to completion, ideally in healthcare, biotech, or life sciences.

· Demonstrated success in delivering multiple concurrent projects using phased and stage-gated approaches.

· Expertise in project management platforms such as JIRA, Smartsheet, or Microsoft Lists.

· Know how of advancing JIRA implementation with utilization and feasibility metrics.

· Strong organizational and time management skills with the ability to prioritize and sequence work effectively.

· Hands-on experience with marketing technology and creative tools, including Canva, Figma, WordPress CMS, LinkedIn Campaign Manager, Google Enterprise Suite, SEO platforms, and advertising technology stacks.

· Experience in integrated marketing campaigns, SEO-driven website optimization, campaign launches, and analytics reporting.

· Proven ability to maintain proactive, transparent communication with stakeholders at all stages of a project.

Duties and Responsibilities

Project Planning & Execution

· Lead end-to-end planning, execution, and delivery of marketing projects across digital, print, events, and integrated omnichannel efforts.

· Define and manage project scope, deliverables, and milestones using phased and stage-gated workflows.

· Create and manage detailed project timelines, ensuring all stakeholders are updated regularly.

Campaign Coordination

· Manage integrated campaigns across paid, earned, and owned channels to meet brand awareness and engagement objectives.

· Oversee SEO audits, enhancements, website content launches, and marketing automation workflows.

· Ensure campaign assets meet brand standards, regulatory requirements, and creative quality benchmarks.

Technology & Process Optimization

· Serve as a point of expertise for marketing platforms including Canva, Figma, WordPress CMS, and adtech stacks.

· Implement best practices for collaborative asset creation, review, and approval. Create playbooks and toolkits to scale.

· Leverage performance data to refine processes and improve speed to market.

Collaboration & Stakeholder Communication

· Over-communicate progress, scope changes, and risks to ensure alignment with internal teams and leadership.

· Coordinate with internal teams, agencies, and vendors to meet project deliverables.

· Produce clear, timely updates and post-project summaries to capture lessons learned and share best practices.

Key Competencies

· Project Leadership: Skilled in managing complex initiatives with multiple workstreams.

· Process Discipline: Uses phased and stage-gated methods to keep projects on track.

· Stakeholder Engagement: Proactively communicates to ensure alignment and avoid surprises.

· Technical Proficiency: Experienced in marketing and project management tools.

· Execution Focus: Balances planning rigor with fast-moving delivery.

· Adaptability: Thrives in a dynamic, evolving environment