Sr. Marketing Operations Manager, Systems

We are looking for a Senior Marketing Operations Manager – Systems to join our Marketing Operations team within the greater Revenue Operations team. This role will partner closely with the broader Marketing Operations team to own and optimize the marketing tech stack and integrations that power Vercel’s go-to-market motion. This role is deeply focused on systems, integrations, and data governance, with occasional support across broader marketing operations to ensure our tools and processes scale effectively with the business.

You’ll own marketing automation (Inflection.io), Salesforce integrations, and data governance, ensuring Marketing and Sales teams can execute efficiently and trust the data they rely on.

You will report to the Head of Marketing Operations and can be located remote (US-based) or hybrid out of our San Francisco HQ.

If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.

• Own marketing systems with a focus on integrations, governance, and scalability
• Manage the marketing automation platform (Inflection.io) and its integration with Salesforce and other GTM tools
• Oversee lead routing (in close partnership with the Sales Operations team), database hygiene, and lifecycle processes across PLG and enterprise motions
• Partner with RevOps, Growth Marketing, and GTM Analytics to ensure accurate data and reporting
• Implement and optimize data flows between marketing systems and downstream GTM tools
• Leverage AI workflows (ChatGPT, v0, etc.) to create first party applications and detect anomalies across marketing systems.
• Maintain documentation, change management, and process governance for the marketing tech stack
• Collaborate with the Data team to align marketing systems, architecture, and roadmap—covering areas such as product event-based email capabilities and audience management.
• Monitor system performance and proactively address data or integration issues before they impact stakeholders

• 8+ years of Marketing Operations experience in SaaS or high-growth startups
• Deep hands-on expertise with marketing automation platforms (Inflection.io, Marketo, or similar) and Salesforce
• Strong understanding of lead routing, lifecycle management, and data governance best practices
• Proven track record managing complex integrations (Tray.io, RudderStack, Segment) and ensuring system scalability
• Experience applying AI tools to accelerate campaign development, automate QA, and prototype internal GTM tools.
   
• Skilled at diagnosing and resolving technical issues in a multi-system GTM environment
• Comfortable operating in a shared-ownership model and collaborating closely with RevOps, Data, Sales, and Marketing to maintain system reliability

• Proficiency with Tray.io or similar integration tools
• SQL proficiency or experience with BI tools for data validation and troubleshooting
• Experience implementing or optimizing data architecture for developer-focused or PLG marketing motions
• History of scaling marketing systems in collaboration with Data and Sales Ops teams

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $148,000.00 - $185,000.00.  Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process. 

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.