Sr. Specialist, Privacy & Compliance- Marketing

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
What you get to do in this role:
The Sr. Specialist, Privacy & Compliance is a subject-matter contributor within the Martech CoE responsible for executing governance, privacy, and compliance requirements across the marketing technology stack. This role supports the implementation of consent, data protection, and AI governance controls by translating legal and regulatory requirements into documented platform requirements and working directly with engineering and platform teams to validate builds. The Sr. Specialist works in close partnership with Legal, InfoSec, and the product manager to ensure that CDP, CRM, MAP, and AI-driven workflows operate within approved compliance guardrails.
Key Responsibilities

• Translate privacy, regulatory, and AI governance requirements into functional specifications, user stories, and acceptance criteria for engineering and platform teams.
• Support the maintenance and prioritization of the governance backlog, including consent management, data retention, deletion workflows, and vendor risk items.
• Document requirements and data flow specifications for consent management platforms, DPIAs, data minimization, and classification workflows.
• Assist in evaluating GTM platform changes (CDP, CRM, MAP, AI tools) for compliance impact; document findings and recommend remediation steps.
• Support the AI governance process by contributing to model approval documentation, audit checklists, and monitoring requirements.
• Validate that personalization rules, segmentation logic, and content automation workflows adhere to approved safety and compliance standards.
• Execute UAT and compliance validation testing for privacy-impacting platform changes; document defects and track to resolution.
• Contribute to KPI tracking and dashboard maintenance for privacy health, compliance status, and AI model performance.
• Maintain up-to-date documentation of governance policies, platform controls, and compliance procedures.
• Coordinate with Legal, InfoSec, and external vendors to gather requirements and support audit responses as directed.

Qualifications
To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 4-7+ years of experience in data governance, privacy operations, compliance, or a risk-focused Martech/RevOps role.
• Solid understanding of global privacy regulations (GDPR, CCPA/CPRA, emerging U.S. state laws) and how they apply to marketing data and platform operations.
• Ability to write user stories, functional requirements, and acceptance criteria for technical or compliance-oriented features.
• Familiarity with CDP, CRM, and MAP platforms and how governance rules affect data flows, segmentation, and activation.
• Experience collaborating with engineering, legal, and security stakeholders to document and deliver compliance requirements.
• Strong attention to detail; comfortable working with technical documentation and regulatory source materials.

Highly Preferred

• Privacy certifications (CIPP/E, CIPP/US) or active pursuit of same.
• Exposure to responsible AI frameworks, ML model monitoring, or AI governance programs.
• Experience shipping governance features or platform enhancements in an agile delivery model.
• Working knowledge of consent management platforms and vendor risk assessment processes

JV20
For positions in this location, we offer a base pay of $104,700- $138,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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