Staff Product Designer, Design Systems

The team
The Design Systems team at SoFi plays a critical role in shaping cohesive, scalable, and delightful product experiences across our financial ecosystem. As a recently established, agile team, we build and maintain Pacific—our foundational design system comprising components, guidelines, patterns, and tooling. Pacific empowers product teams to efficiently design and develop intuitive, accessible experiences, accelerating innovation across SoFi’s mobile and web platforms.

The role
SoFi is seeking a Staff Product Designer to join the Design Systems team. In this role, you'll contribute directly to the evolution and expansion of Pacific, ensuring seamless integration and consistency across our entire product suite. You’ll collaborate closely with engineers, researchers, and fellow designers to craft intuitive, scalable design components and experiences. Your work will empower product teams across SoFi, helping deliver cohesive and delightful financial products to our members.

SoFi has achieved significant growth and has ambitious plans ahead. To sustain this trajectory, we need exceptional talent—and that begins with you.

Responsibilities:

• Design, evolve, and scale components, patterns, and design system documentation for Pacific across mobile and web platforms.
• Collaborate closely with engineering and research partners to identify and fulfill design system needs and enhancements.
• Design components and patterns with UX/UI best practices in mind.
• Use design tools effectively to express ideas through concepts, prototypes, and high-fidelity specifications when necessary.
• Clearly communicate your design intent through documentation, presentations, and collaborative discussions.
• Drive adoption of the Pacific design system, ensuring consistency and scalability throughout SoFi’s products.
• Educate and guide designers on the SoFi team to use the design system effectively through Pacific Office Hours, Slack support, and documentation.
• Support the broader design organization by addressing incoming Pacific requests, including new icons, component enhancements, documentation updates, and general guidance around design system usage.
• Support ongoing maintenance and continuous improvement of the design system, proactively identifying opportunities for innovation.

Required Experience

• 8+ years of experience working in product design, UX, or equivalent education in a related field.
• Foundational expertise in visual design best practices—you understand what makes design effective.
• A sharp eye for detail—you recognize that small choices have a big impact.
• Deep proficiency in Figma, with familiarity in other tools like Adobe Creative Suite.
• Strong product intuition combined with a clear design perspective.
• Knowledge of mobile (iOS, Android) and responsive web best practices.
• Ability to synthesize user research and analytics data into effective, user-centered design solutions.
• Collaborative mindset with demonstrated experience working effectively across cross-functional teams (engineering, research, and marketing).
• Excellent communication and presentation skills, clearly articulating design concepts, rationales, and advocating for user needs.
• Portfolio URL or PDF demonstrating examples of mobile or responsive web product design.

Bonus Experience

• Previous experience working on a design systems team.
• Knowledge and proficiency in motion design and familiarity with tools like Rive or other industry-standard motion tools.
• Experience with iconography design, including how to create cohesive icon families, choose appropriate sizes, and ensure accurate export for product use.
• Experience working on financial or fintech products.