Strategic Events Associate Manager

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Applications will be accepted until 05/29/2026.

The Salesforce Strategic Events team is looking for a high-energy, detail-obsessed Associate Manager to help us deliver third-party event experiences that position Salesforce as a trusted partner. This role is uniquely balanced, requiring 60% focus on world-class event support and 40% on rigorous budget and purchasing management.

Reporting to the Senior Manager, Strategic Events, you will own the day-to-day execution and planning of third-party event sponsorships while serving as the operational backbone for the team's financial workflows. We need a seasoned project manager who can juggle agencies, vendors, and budgets without breaking a sweat, ensuring every Salesforce presence is world-class.

Responsibilities 

Event Support (60%)

• Support the end-to-end planning and production of Salesforce’s presence at major third-party events, acting as the keeper of the master plan and managing timelines, staffing, and logistics.
• Partner closely with cloud and industry teams to ensure a flawless attendee journey across all activations.
• Deeply understand Salesforce’s "Agentic Enterprise" positioning to ensure the message shines through every booth and customer activation..
• Master event mechanics, from high-volume meeting booking and registration to on-site staffing leadership.
• Use Salesforce’s analytics tools to translate event data into insights that maximize ROI.

Budget and Operations Management (40%)

• Serve as the primary point of contact for all sponsorship contracts and Purchase Orders (POs) and ensure all POs and contracts move through internal approval chains in a timely manner.
• Submit and manage third party event POs and actively track team spending using our internal budgeting too to ensure the team remains on budget. 
• Partner closely with Procurement, Sourcing, and Legal teams to ensure all documentation is processed with precision and speed.

Qualifications

• 5–7 years of experience in event planning, experiential marketing, expo/trade show operations, or project coordination.
• You thrive in high-stakes, fast-paced and rapidly changing environments and treat "multitasking" as a competitive sport.
• You’re highly organized and detail-oriented, with strong time management and prioritization skills.
• Proven track record of supporting and leading complex projects across multiple stakeholders and functions.
• You don't just find issues; you find solutions. Your organizational skills are legendary.
• You love a good dashboard. You understand that the best creative decisions are backed by solid data.
• You have a "can-do" spirit, know when to lead, and aren't afraid to roll up your sleeves when the team needs it.
• You’re willing to travel 25-30% of the time and ready to hit the ground running.

About the Team

Salesforce Strategic Events produces the world’s most innovative technology experiences, including Dreamforce — the largest software conference in the world — as well as major global events like CNX, TDX, World Tours, 3rd Party Events and Tradeshows, and more. Our mission: create industry-leading experiences that inspire customers, showcase innovation, and fuel growth.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $94,000 - $142,300 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.