Strategic Industry Business Developer - TX

Overview 

Generac Industrial Strategic Programs (GISP) is charged with creating and scaling new growth markets for Generac Industrial Energy. This role is built for a front‑end market creator—someone who aggressively identifies opportunity, opens doors, and converts complex energy challenges into executed commercial projects. 

The Strategic Industry Business Developer will hunt, originate, and close large, integrated distributed energy solutions across priority Texas markets. This individual will not wait for inbound leads or fully defined opportunities. Instead, they will proactively engage customers, shape demand, structure solutions, and drive projects from first conversation through execution. 

This role requires deep fluency in distributed energy resources, strong commercial instincts, and the confidence to operate independently in ambiguous, fast‑moving markets. Success is measured by pipeline created, opportunities advanced, and revenue delivered—not activity for activity’s sake. 

Responsibilities 

• Originate and aggressively pursue new customer opportunities across priority markets including: 

• Texas Backup Power Package (TBPPP) 

• Data Centers 

• Commercial & Industrial (C&I) 

• Distributed Utility Capacity 

• Oil & Gas 

• Build and own a self‑generated pipeline of high‑value projects, driving opportunities from early discovery through commercial close. 

• Act as the primary deal driver, leading customer engagement, shaping project scope, and coordinating internal resources to advance execution. 

• Identify target customers, developers, utilities, and partners; initiate conversations; and convert market signals into actionable opportunities. 

• Clearly and persuasively position Generac’s integrated solutions—generators, BESS, controls, and microgrids—against competing alternatives. 

• Work cross‑functionally with technical, deal structuring, and product teams to translate customer needs into commercially viable solutions. 

• Identify barriers to deal execution (technical, commercial, regulatory) and proactively work to remove them. 

• Develop and maintain strong external relationships with Generac Industrial Distributors, EPCs, developers, financiers, and end customers to accelerate deal flow. 

• Maintain deep working knowledge of Generac’s technology stack (engines, storage, multi‑asset controls, PV, fuel cells, energy management) and apply it to real‑world customer problems. 

• Operate with high autonomy while aligning to strategic direction from the Senior Director of Strategy and Growth. 

Minimum Qualifications  

• Master’s degree or equivalent experience 

• 8 years of sales or business development experience selling directly into the assigned industry 

• Ability to travel up to 50% 

Preferred Qualifications 

• Located in a major Texas market with the ability to leverage a local, active industry network. 

• Proven experience originating behind‑the‑meter Commercial & Industrial DER projects, including understanding how projects are financed and monetized. 

• More than 5 years of demonstrated success hunting, creating, and closing opportunities in DER, microgrids, backup power, or adjacent energy markets. 

• Established relationships with customers, developers, EPCs, utilities, or partners that can be converted into near‑term pipeline. 

• Track record of operating effectively in unstructured environments where success depends on initiative, persistence, and judgment. 

Great Reasons to work for Generac 

• Competitive Benefits: Health, Dental, Vision, 401k and many more 

• Make a positive impact. Generac has always been community-minded and dedicated to giving back. The company proudly offers a Volunteer Time Off program, inviting team members to participate in charitable volunteer opportunities on company time. 

• Build technology that matters: Be part of Generac’s transformation into an energy technology leader—designing cloud and data platforms that support cleaner, more sustainable power solutions at scale, including generators, battery storage (BESS), and microgrid systems. 

• Own meaningful architecture at scale: This role isn’t maintenance-only—you’ll lead re‑architecture efforts for high‑volume, industrial IoT and telematics data systems, shaping the future of Generac’s Industrial Cloud and Generac Link platforms. 

• Work with strong engineering talent in a collaborative culture: Join a team known for deep technical expertise, thoughtful design discussions, and a startup‑like mindset within a large, stable organization—where autonomy, curiosity, and collaboration are truly valued. 

• Grow your impact and influence: As the senior data architecture leader, you’ll mentor engineers, influence platform strategy, and expand your reach across product, ML, and engineering teams while helping define how data powers Generac’s next generation of services.